StackOptimise Newsletter
Vol 39
Template of the Week 📕
This format works because it blends curiosity, authority, and empathy — the three pillars of effective SaaS outreach. It acknowledges the buyer’s reality (scaling pains post-funding) and introduces the sender as a peer rather than a vendor.
What we’re pitching: Cybersecurity consultancy for scaling SaaS companies.
Hey Dan,
Saw Alexis just closed a Series B, congrats. That kind of growth usually brings a different kind of challenge: keeping the engineering velocity while tightening compliance and security processes.
From the outside, it looks like your team’s expanding its Kubernetes footprint — the new roles around DevSecOps and SRE hint at it. I’m curious how you’re approaching the “more developers, same security benchmarks” equation as the platform scales.
We’ve seen funded SaaS teams tackle that by automating identity and policy controls early, so security scales with their infra, not after it.
Would it be useful if I sent over a short video showing how they did it post-Series B without slowing delivery?
Tutorial of the Week 🏫
How to build multi-channel outreach campaigns for Email + LinkedIn
Tool of the Week ⚙️
What it does: Transcribes and analyses audio with scary-good accuracy—think topics, summaries, sentiment, and keywords.
Why we love it: It’s a goldmine for sales call insights, voice-of-customer research, and content repurposing. Whether you're pulling objections from demo calls or turning podcasts into content briefs, Assembly turns messy audio into structured, usable data.
Next steps:
🔗 Test it here or plug into the API to build GTM workflows in a weekend.
Tip of the Week 💡
Most people quit too early. Outbound is a game of relentless experimentation – and the data proves it. This is real, recent results from a new client:
Campaign 1: 0 leads – 1.2% reply rate
Campaign 2: 0 leads – 0.6% reply rate
Campaign 3: 1 lead – 0.4% reply rate
Campaign 4: 0 leads – 1.1% reply rate
Campaign 5: 2 leads – 0.9% reply rate
Campaign 6: 0 leads – 0.8% reply rate
Campaign 7: 0 leads – 1.2% reply rate
Campaign 8: 147 leads – 3.8% reply rate
Imagine if we stopped at campaign 7?
You’re always one test away from unlocking a repeatable lead engine.
Keep experimenting.
Keep iterating.
Keep sending.
FREE Gift 🎁
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
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15+ years in B2B Sales. 3x Sales Tech experts. 50k+ followers across all channels

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