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Trusted by 55,681
sales professionals
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Top outbound sales agency reveals their best performing outreach Templates

We get 62% more leads from cold outreach with these messages

These templates are responsible for millions in revenue and have been proven with 4M+ messages.

Get our best outreach messages now

These templates are responsible for $XM in revenue and have been proven with 4M+ messages.

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“This is the most actionable, value-packed sales resource I have come across. It's revolutionised the way I think about, and approach, my cold outreach.”

Zain R.

7x Award-Winning SDR | 5k followers
Verified Review
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“I run Insta DMs for thousands of people. I know what cuts through the noise. And this book gets it - I’ve already closed 2x pretty solid deals off the back of one of their templates. No brainer for anyone doing cold outreach.”

Chris R.

CEO @ Insta DM Agency | 55k followers
Verified Review
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141 pages
35 templates
Only ($97)  $47 Today - $50 OFF
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Get $1M Messages now and receive instant access to the exact outreach messages we’re using to generate 100s of leads every month.
$1M Messages outreach templates with examples titled Direct Report and ABC CTA, trusted by over 55,000 sales professionals.
Get our best outreach messages now
Download 9 years of outreach secrets instantly
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Rated 5/5 stars
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“This is the most actionable, value-packed sales resource I have come across. It's revolutionised the way I think about, and approach, my cold outreach.”

Zain R.

7x Award-Winning SDR | 5k followers
Verified Review
Smiling man with orange hair and beard wearing a dark blazer and white shirt, sitting indoors.
“I run Insta DMs for thousands of people. I know what cuts through the noise. And this book gets it - I’ve already closed 2x pretty solid deals off the back of one of their templates. No brainer for anyone doing cold outreach.”

Chris R.

CEO @ Insta DM Agency | 55k followers
Verified Review
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These are just some of the companies we’ve delivered wins for and who endorse us...

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Ecta B2W Group logo with black text on a yellow oval background.
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Hummingbird logo
WorldOver logo
Logo featuring a stylized pink and white layered bowl shape next to the text 'My Ask AI' with 'AI' in pink.
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LyraStudios logo.
Jouker company logo with a stylized circular graphic above the text.
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“Replies are now on the rise”
“Most useful resource I’ve come across”
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What’s inside $1M Messages?

Cover of a digital marketing guide titled '$1M Messages: Outreach Templates That Captivate & Convert Today' by Penn Frank, featuring the author holding a pen and smiling.
“If you’re sending cold outreach messages, and struggling to get any kinda engagement, this is your ticket to turn things around.”
Verified Review
35 of our best-performing cold outreach templates - battle-tested across 4M+ messages, dozens of industries and 1000s of A/B tests
AI prompts to quickly customise each template - personalise every message for your offer, audience, and industry in seconds (plus discover when to use each one)
Follow up messages that can double or triple your chance of a positive reply - without being pushing, sounding desperate or burning leads
Advanced plays made easy - how to turn out-of-offices into new opportunities, flip a “no” into a “yes” and get replies from high-level execs
76 lines to avoid at all costs - common phrases the “gurus” say work but are quietly killing your reply rate (and what to say instead)
BONUS: The only cold email that ever made us buy - we now use it as a template and even included the original message so you can see exactly why it worked
Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
Instant Digital Download
141 pages
35 templates
Tested with 4M+ Messages

Please note: Our Good-Faith Non-disclosure agreement (‘NDA’)

The outreach templates inside $1M Messages are highly valuable and not publicly available. By purchasing, you agree to a simple good-faith NDA, meaning you won’t share or distribute the material.

Rated 5/5 stars

Here’s what people say about $1M Messages

Verified Review

“This is the most actionable, value-packed sales resource I have come across. It's revolutionised the way I think about, and approach, my cold outreach.”

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Zain Rajwani

AE @ Birdie

Verified Review

“Doing outbound for recruitment is hard. No one likes to hear from us. Despite the fact we thought our emails felt decent, they weren’t translating to deals. This book was honestly the turning point. It’s crazy how actionable it is. It provides everything from the template, an example of the template and AI prompt to replicate. All high-impact, highly adaptable templates to start winning your top-tier clients.”

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Harvey Jutton

CEO @ HJ Recruitment

Verified Review

“This doc is FIRE. Immediately adjusted my outreach campaigns, whilst reading it, and the positive replies are now on the rise. The level of detail and rigour behind every template is insane. You can tell these guys have done a hell of outreach (Love the brother duo too!).”

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Bojan Najdov

CEO @ Lambda Group

Verified Review

“Damn! Been following Felix and Penn for a while now. And after much anticipation, this ebook did not disappoint. You can tell they really get how buyers think. If you do any form of outbound sales, and you’re not reading this, you’re already at a disadvantage.”

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Tor Abrams

Ex-Google | TEDx Speaker

Verified Client

"StackOptimise built the outbound system we needed to hit our growth goals."

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Kieran Routledge

Field Sales Manager @ JRI Orthopaedics

Verified Client

“You’re so different. I don’t see anyone doing your approach of lead generation for email... and it works”

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Mark Knops

CEO @ SketchLabs

Verified Client

“Felix and Penn are absolute guns at outbound. They’re incredible marketing tacticians with serious tech skills. While everyone else is just recycling the same templates that stop working in a few weeks, these guys are the ones finding the new things that actually work. It’s been an absolute privilege working with them and I couldn’t recommend them more highly.”

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Tyce Hilton

Founder @ Landing Page Labs

Verified Client

"Experts when it comes to sales-tech,automation and outbound systems"

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Sam Gillingham

Co-Founder @ RocketPhone

Verified Review

“Damn! Been following Felix and Penn for a while now. And after much anticipation, this ebook did not disappoint. You can tell they really get how buyers think. If you do any form of outbound sales, and you’re not reading this, you’re already at a disadvantage.”

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Tor Abrams

Ex-Google | TEDx Speaker

Verified Review

“Penn's book changed how I think about outreach. His approach breaks traditional email patterns to get prospects engaged. Every single template hits you with an urge to replicate it for your own business. Each framework comes with examples plus the exact prompt to customise it to your business and prospect. Already seen an instant uplift in reply rates (big fan of the “storytelling” template in particular).”

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Will Mulholland

Growth Marketer @ Intelligent Marketer

Verified Review

“Seen Penn and Felix dropping gems on LinkedIn for ages. I knew the eBook would be a banger. If you’re sending cold outreach messages, and struggling to get any kinda engagement, this is your ticket to turn things around. Already used a few for Warmy and got a few bites straight away. Huge value for money.”

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Ivan Grinevich

AE @ Warmy.io

Verified Client

"We are seeing awesome results from the StackOptimise managed outbound system."

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Will Heylings

CRO @ Atom Learning

Verified Client

“Sales-tech wizards!”

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Ben Tolliday

Regional Director @ Multiverse

Verified Review

“I run Insta DMs for thousands of people. I know what cuts through the noise. And this book gets it - I’ve already closed 2x pretty solid deals off the back of one of their templates (the poke-the-bear one). Worked a treat! No brainer for anyone doing cold outreach.”

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Chris Rowan

CEO @ TheAgency

Verified Review

“I’m not a sales guy - I coach movement online. But selling is still part of the game, especially in the DMs. This ebook broke things down in a way that actually made sense and drives instant replies. You even get replies like “Sorry not interested, but awesome message”. If you're selling anything online, this gives you a serious edge.”

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Fraser Briggs

Online Mobility Coach | 400k IG Followers

Verified Review

“Having led sales teams at places like Uber & GumTree, I’ve seen a ton of playbooks, both as the buyer and salesperson. Let’s be honest, most outreach sucks. It’s bland and forgettable. This stuff is different.  Every template in the book strikes a chord. You can tell it’s built by people who’ve done the job and love their job, not just written about it.”

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Joe Johnson

Ex-Uber & Gumtree Sales Leader

Verified Client

“We really struggled with email until StackOptimise helped us out."

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Lucy Ham

SDR Manager @ NetBase Quid

Verified Client

“We’ve completely transformed our sales funnel in terms of volume of opportunity and where the opportunities are coming from. Cold email has consistently delivered around the clock with a consistent conversion rate. This is the most effective way that we’ve found of growing opportunities, growing the sales funnel... even in a super competitive market.”

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Adam Jones

Chief Customer Officer @ BePro

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Proven across dozens of industries
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It cost us 9 years, 4M+ messages and 1000s of A/B tests to figure this out... it’ll only cost you $97 $47 Save  $50

Most cold outreach only fails because people say the wrong thing. They use bad advice or an untested template from a viral LinkedIn post. That’s why we created $1M Messages. For the first time ever we’re sharing the exact templates we use to get 62%+ more positive replies than the industry standard. These are the messages helping close millions in sales for our clients across dozens of industries. See the results for yourself below...

Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
Instant Digital Download
141 pages
35 templates
Tested with 4M+ Messages
Click to load more case studies
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Even more proof (because these messages actually work)

When you use these messages
you can expect replies like...

When you use these messages you can expect replies like...

Email snippet praising email style as creative for capturing leads and starting conversation.
Email excerpt stating the sender receives at least 10 LinkedIn messages daily, 80% irrelevant and ignored, but this message made them chuckle and interested.
Email message expressing love for a cold outreach style and consideration for future engagement.
Email screenshot with highlighted text saying 'Your outreach is great'.
Email snippet with the message: Great pitch, Interested! Let us know.
Email excerpt with highlighted text saying, 'This is the best email I have seen in a while.'
Email message from Louisa Z requesting more information from Mark and mentioning their team consists of 10 people.
Email message displaying the text: 'Thanks for your email. You have my attention.'
Email excerpt showing a message to George expressing interest, stating, 'It'd be really interesting to hear more about this.'
Email excerpt expressing gratitude for reaching out and interest in a call to discuss potential collaboration.
Email excerpt praising an outreach email with text saying, 'That is one good outreach email. I'll give you that. Ping over the 1 pager.'
Email message expressing interest in a call to discuss further details.
Email from James Campbell to felix@signalbasedautomation.com and cc to epruti@weitnergroup.com, stating: 'Top cold email. Happy to chat based on that alone. Can we do 1pm Monday or 12pm Tuesday?'
Email excerpt reading: 'Love the pitch mate. Lets talk next week after the 15th ok? Best Regards MD'.
Email from Ben to George expressing interest in discussing company options, mentioning Sara's referral.
Email reply titled 'Re: team training' from Laura to George asking to set up a call to discuss the process and fee structure.
Email from Dex to Edward offering to schedule a call on Friday afternoon to learn more, signed with Vitabright company logo and tagline 'Stronger. Cheaper. Better.'
Email reply from Alex to Sam expressing willingness to meet tomorrow at noon UK time, signed by Alexander, Founder and CEO.
Email from Ana to Edward expressing appreciation for contact and interest in seeing a demo, signed by Ana from the R&D Department.
Email from Georgina to Will expressing interest in a call to discuss collaboration, mentioning availability on Thursday, Friday, Wednesday, or next week.
Email from Victoria to mark@citysketchplace.com listing office requirements including a private customizable office, space for 30 people, meeting rooms, breakout space, kitchen, ground floor with natural light, accessible location near Queens Park, and a budget of £5k-£8k monthly.
Email from Alexey to will@exlystudios.com expressing gratitude for warm words, mentioning career shift from CTO to CEO, openness to new opportunities, and willingness to learn about new ideas.
Email from Holly to will.lovell@lyrabranding.com expressing availability for a quick call Wednesday morning.
Email from Briana Hawkins to will@inwanstudio.com praising email style and inquiring about monthly subscriptions for creative extensions for startups.
Email from Antonio Benedetti to will@weareinwan.studio asking to book a slot through his Google Calendar with a clickable link.
Email from Karim to tom.a@hummingbirdsocials.com saying, 'Hi Tom, Convincing emails, let's have a chat. You can call me on the number below. Kind regards, Karim, Managing Director.'
Email from Lisa to Sunny expressing interest in setting up a demo and requesting a calendar link.
Email from Tim to sonny@withgyaan-ai.com mentioning receiving many irrelevant LinkedIn contacts, finding the message interesting, stating their use of Salesforce, and suggesting a chat.
Email from Eleanor Bradshaw to george.r@be-prodevelopment.co.uk asking if he is free for a call to discuss further, signed Eleanor, Head of People and Culture.
Email from Isabella at Face Gym to George requesting a call to discuss a topic of interest.
Email from Eli to dan@apexdataconsult.com praising cold emails as the best ever received and asking how they were put together.
Email from Channing to Will stating they are currently rolling out a new service and asking to reconnect in a few weeks.
Email from Pierre to tom@startupmrktng.com expressing interest to set a call and wishing a lovely day.
Email from Freddie to tom.anderson@startupmrktng.com agreeing to a chat and asking about availability next week.
Email from Emma to George requesting a call to discuss course levels 3, 5, and 7, asking about Monday morning availability.
Email from Silvia to mike.lee@outlierfocus.com thanking for the excellent outreach email and asking if she can trial the software.
Email from Suzie to George Rispin expressing interest in arranging a call with her team by the end of next week.
Email from Alex to mike@asktohelpai.com stating: Hi Mike, Really good email. Definitely interested. Do you have a calendar link? Best, Alex.
Email from Niklas to mike@corelogicmetrics.com expressing interest in a quick demo session, mentioning CET timezone.
Email from Adam to Matt expressing interest in Matt's pitch and offering to review and forward to CMO if appropriate.
Email from Mary to Matt asking about his schedule after Christmas and expressing interest in learning more.
Email reply from Alon to matt@ambassadorkit.com complimenting a good outreach email and requesting more information before a call.
Email from Ranie to Matt asking how his diary is looking this morning, signed by Ranie, Marketing Director.
Click to load 30 more replies
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Created by the #1 outbound sales agency
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$1M Messages will outperform any
outreach you’ve tried before because...

Most “experts” are still obsessed with over-the-top AI personalisations like name-dropping the bar a prospect went to back in college. That might’ve worked two years ago, but it doesn’t anymore. There’s more AI-powered outreach out there than ever and your prospects can tell.

What works now is a creative, almost counter-intuitive approach that breaks the rules but consistently outperforms what everyone else is doing. Things like: story-driven emails, weird pattern-interrupts, multi-choice openers, signal-based personalisation and more. You’ll discover it all inside 1M Messages.
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Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
Instant Digital Download
141 pages
35 templates
Tested with 4M+ Messages
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“Sales-tech wizards”
“Highly recommend”
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Take it from the team doing cold
outreach for a living (and doing it best)

This isn’t theory from some armchair expert, it’s the word-for-word messages we use to get results for our agency and clients. We send 500,000+ cold messages every month across email, LinkedIn and WhatsApp. We A/B test every message we send and we’ve put all the winners inside $1M Messages.

That level of testing is why our campaigns consistently outperform industry benchmarks. It’s also why we’re the only agency in the world certified by all three leading outbound sales platforms. So if you send cold messages to get customers (or want to), we can say with 100% confidence: what’s inside $1M Messages will help.

Portrait of a smiling man named Penn with a verified badge and 16k followers, stating 7 years in outbound sales, with social media and certification badges below.
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Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
Instant Digital Download
141 pages
35 templates
Tested with 4M+ Messages
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Only available to download for an extremely limited time

Here's how downloading these copywriting secrets will help you almost immediately

We’ve made $1M Messages as “copy-and-paste” as possible to get you wins sooner.  All you have to do is get the templates, tweak them with our AI prompts and hit send. Because the only thing stopping you from getting more customers with your outreach is saying the right thing. $1M Messages fixes that, here’s how:

Tired of not getting replies from your target market?

You’ll get our best performing templates tested with 4M+ messages (pages 18 - 95)

Not sure how to follow up without being annoying?

You’ll get our creative follow-ups that can double or triple your reply rate (page 123-127)

Want to get replies from high-level executives?

You’ll get our strategies to land meetings with C-suites at major companies (page 106)

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Why saying “no” will likely cost
you a lot more than $97 $47 Save $50

Since you’ve made it this far, I’m guessing you’re interested but something is holding you back. You’re probably wondering: “What if this doesn’t work for me?” Maybe you’ve tried to crack outreach yourself and never succeeded or you’ve tried templates before and were let down. So understandably you’re skeptical. To help you make an informed decision let’s talk:

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Best Case

You spend 60 minutes reading through our best cold outreach templates. You tweak a few words with our AI prompts and start seeing more replies, more meetings and more sales. Maybe you even hit a record sales month, and finally experience what it’s like to have outbound working for you. Where the more messages you send, the more sales you make.

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Worst Case

You spent $47 (the cost of a cheap date night) and downloaded the copywriting secrets from one of the world’s top cold outreach agencies. And in the unlikely event they don’t boost your replies right away, you’ll still have the right angles, hooks, and frameworks to test until they do. And if you get stuck and don’t know why a template isn’t working you can can always message us on LinkedIn and we’ll help you figure it out.

But the real worst case is...
Doing Nothing

If you keep using the same approach that’s barely getting replies or keep putting off outreach (the cheapest way to get new customers), nothing will change. That means more missed sales targets and more uncertainty on where your next customer is coming from. Sure, there’s always a chance these templates won’t work perfectly out of the box. We can’t control every factor. But damn, we’ve done everything we can to make these templates as bulletproof as possible. 9 years, 4M+ messages, and 1000s of A/B tests... all wrapped up for just $47. Honestly, we think that’s a bet worth taking. Don’t you?

Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
Instant Digital Download
141 pages
35 templates
Tested with 4M+ Messages
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Our best outreach messages are still available for [Dynamic Month]

But we can’t be giving these
secrets away forever

This is some of our most valuable data and a big part of how we get the results that we do. So no surprise: our team isn’t thrilled about us giving it away. But  we’re tired of everyone shouting “outbound is dead” so we’re doing it anyway. Outbound is thriving... you just need to say the right thing. And we want to prove it.

Plus, we hope that if one day you’re ready to scale even further, you think of us. But even if that day never comes, we’ll just be happy knowing we helped. Fair-warning though: the material inside $1M Messages is so valuable we’ll have to raise the price soon or take it down all-together. So now is the absolute best time to try it out.

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Product box showing '$1M Messages' outreach templates by Penn Frank with a badge stating 'Trusted By 55k+ Sales Pros' and a smiling man holding a pen.

Since you made it this far you
probably have some questions...

Will it work in my industry?

Yes. The outreach templates inside $1M Messages aren’t built on gimmicks or cringe lines that only work in certain industries. They’re based on proven messaging principles that tap into how people make decisions. We’ve tested and refined them across 4+ million cold messages over 9 years of outbound sales, delivering 62% higher reply rates than industry benchmarks.

These templates have worked for businesses of all kinds including:

➡️ Marketing agencies
➡️ Consultants and coaches
➡️ Recruiters and staffing firms
➡️ Real estate and property services
➡️ Software and SaaS
➡️ Corporate training

And many, many more.

They work across industries because the fundamentals don’t change. Say the right thing, to the right person, at the right time, and you’ll get more replies. To make that easy, we’ve even included AI prompts so you can quickly tailor every message to your offer and audience. If you sell to humans, there’s a very high chance these will work for you.

What exactly am I getting?

When you order $1M Messages today, you’re getting instant access to our best-performing cold outreach messages. The exact ones we’ve used behind the scenes to drive industry-leading results for ourselves and our clients. These have never been released before, and until now, they were only used internally by our team.

They’ve been tested across 4 million+ cold messages, refined over 9 years of outbound sales, and are consistently delivering results 62% above industry benchmarks. This is what’s working right now to get replies, book meetings, and drive new business through cold outreach.

Here’s exactly what’s inside:

✅ 35 proven cold outreach templates for email, LinkedIn, Instagram, and WhatsApp
✅ AI prompts to help you quickly customise each message for your offer and audience

✅ Follow-up messages that can double or even triple your reply rate

✅ High-performing angles that work even without social proof or case studies

✅ 76 lines to avoid and what to say instead

✅ Bonus: The only cold email that’s ever made us buy (and why it worked)

✅ And, much much more

You’ll get everything as an instant digital download. And right now, we’re offering it for a discounted price of just $47. Just a tiny fraction of the $100,000s in email infrastructure, software, and labour it costs us to figure out what’s inside. Because the material is so valuable and was never meant to be shared publicly, $1M Messages won’t be available for long. We’ll either increase the price or take it down entirely. So if you’re interested in making more sales for outreach, now’s the best time to get it.

Who is this for?

$1M Messages is for anyone who sends cold emails, LinkedIn messages, Instagram DMs, or WhatsApp texts to win new business... or knows they should be.

If you’re a founder doing sales yourself, a sales manager trying to break through a plateau, a rep missing targets, or an agency running outbound campaigns that aren’t converting, this will help you get better results.

Whether you’re sending 10 messages a day or 1,000, the core issue is the same: you’re not saying the right thing. We give you proven scripts based on 1000s of tests, behavioural psychology, and AI prompts that help you customise everything for your offer and audience.

If you’re 100% happy with the number of leads and sales you're getting right now, and don’t think your outreach could be performing any better, you probably don’t need this. But if you feel like you’re leaving replies, pipeline, and revenue on the table… this is for you.

How is this different other cold outreach templates out there?

The sad truth is most cold outreach templates freely available online are recycled. They might’ve worked a few years ago (if ever), and they’re usually too generic that the moment you try to use them for your business, they fall apart.

$1M Messages is different. These are the exact messages we’ve used to generate results across 4 million+ cold messages, over 9 years, in dozens of industries and they’re still working right now. They’re not based on theory, guesswork, or one lucky campaign. Every line has been tested, refined, and proven to get replies.

They don’t rely on gimmicks or AI-generated fluff. Some are longer. Some tell stories. Some break all the usual “rules.” But they work because they’re built around how people actually make decisions. And to make them easy to apply (no matter what you sell), we’ve included simple AI prompts to help you tailor every message without losing what makes it effective.

Most templates just give you a single email with no context, no strategy, and no explanation of how to use it. $1M Messages gives you 35 proven scripts and a complete system that works across the entire sales cycle, including follow-ups, handling out-of-offices, reactivating cold leads, and reaching execs who normally never reply. As inboxes get more crowded, saying the right thing is the only way to get results.

How long will it take to see results?

You can start seeing results as soon as you drop these messages into your outreach and hit send. You’re not starting from scratch. And this isn’t a course you need to study before it works. These are proven cold outreach templates, just copy, paste, and send to prospects.

Some people get replies the same day. Others within a few days. And once you find the message that work, you can scale it up and test the rest to keep improving results.

Can you tell me more about your NDA?

Sure. Because the templates inside $1M Messages are the actual messages we use to generate results for our clients, and they’ve never been shared publicly before... we ask that you agree to a simple, good-faith NDA. Nothing legal or complicated. Just a clear ask: please don’t share, repost, or distribute the materials.

They’re meant for your personal use only. We’ve poured 9 years, 4 million+ cold messages, and $100,000s into testing what you’re getting. We’re only able to offer this because it stays private to those who purchase. Thanks for respecting that.

For those who scrolled straight to the bottom

Here’s what you need to know

I get it! You're a busy sales professional or entrepreneur who wants to cut to the chase and know if this is worth the $47. The long story short is: we’re giving you the exact messages generating us 100s of leads every month. These took us 9 years, 1000s of A/B tests and 4M+ messages to perfect, and they’re yours in an instant. Use them in your cold outreach to get more replies, leads and sales.

Promotional image for '$1M Messages' outreach templates with a smiling man, surrounded by pages titled Direct Report and ABC CTA, and a banner stating 'Trusted By 55k+ Sales Pros.'

Investing in $1M Messages is a no-brainer 
because you’re getting:

35 of our best  performing cold outreach templates

AI prompts to quickly customise each template for your business

Follow up messages that can 2x or even 3x your positive replies

How to create deals from out-of-offices, flip “not interested” into “yes” & get replies from high-level execs

The 76 lines you’re likely using right now but need to avoid at all costs (and what to say instead)

BONUS: The only cold email that ever made us buy

And seriously... much, much more (but this list would be too long if we listed everything)
Get our best outreach templates
And more leads from cold email, LinkedIn and Instagram
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141 pages
35 templates
Tested with 4M+ Messages
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Promotional graphic for $1M Messages outreach templates showing two screenshots of email templates labeled 'Direct Report' and 'ABC CTA' with a badge stating 'Trusted By 55k+ Sales Pros'.
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Are you sure you don’t want more customers?
Most cold outreach only fails because you’re saying the wrong thing. Get the exact messages we’re using right now to generate 100s of leads every month for only $47. (Proven with 4M+ messages & 1000s of split tests)