Vol 38

Template of the Week 📕
Tutorial of the Week 🏫
Tip of the Week 💡
FREE Gift 🎁

Template of the Week 📕

This email blends curiosity with credibility. It works because it frames the outreach as a thoughtful continuation of the prospect’s priorities – not a pitch. By referencing their product philosophy and layering in an intelligent question, it invites dialogue while positioning the sender as a peer, not a vendor.

What we’re pitching: Cybersecurity consultancy specialising in zero-trust implementation for engineering-led SaaS teams.

Hey Alex,

I was reading through Kubero’s platform overview earlier – the focus on keeping Kubernetes visibility simple for engineers really stood out.

Given your time at AWS and how you’ve scaled developer tooling before, I’m curious how you’re keeping the “move fast” culture intact while strengthening the security guardrails around those clusters.

Most teams we speak with say the hard part isn’t locking things down – it’s doing it without breaking flow.

We’ve been working with a few engineering-led SaaS companies facing the same trade-off, helping them bake zero-trust principles directly into their delivery pipelines.

Would it be okay if I sent over a short video showing how they handled that shift without adding red tape?

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

Skej

What it does: Skej lets you book meetings with leads without the usual back-and-forth. It automatically detects availability from emails or LinkedIn messages - and books straight into your calendar when there’s a match.

Why we love it: No more "what time works for you?" loops. Works directly inside Gmail, LinkedIn, or Slack. Boosts conversion on warm leads who otherwise ghost at the calendar stage

Next steps:
🔗 skej.com

Tip of the Week 💡

How to achieve message market fit:

Level 1: Strategy Discovery

Start by launching 15 radically different angles - each one should feel like a different type of message entirely. Vary the tone (playful vs direct), framing (product-led vs problem-led), trigger (job change vs funding vs competitor activity) etc. Test across Tier 2 and Tier 3 leads to avoid burning Tier 1. The goal is to cast wide and learn fast what kind of message resonates.

Level 2: Message Optimisation

Once a few angles show early traction, go granular. Run controlled A/B tests on subject lines, preview text, opening lines, CTA structure, and P.S. phrasing. Refine the wording, not the strategy. Tweak one variable at a time and monitor reply rate, positive sentiment, and conversions. This level is about squeezing every drop of performance from winning ideas before scaling.

Don't build 2–3 step sequences at the start - only once you’ve validated your best messages should you build a sequence around them, with top performers in positions 1, 2, 3.