.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Template of the Week 📕
This format works because it feels like a friendly, curious check-in rather than a pitch. It mirrors the buyer’s world, compliments their strategy, and softly opens the door to share ideas. The goal is to build rapport first, offer value second.
What we’re pitching: Marketing strategy and campaign support for edtech brands.
Hey Pablo,
I was halfway through my third coffee this morning when I started pondering something…
How can an edtech brand like yours make prospective students stop scrolling and actually lean in to BrightPath?
I like how you’ve woven student stories into your site, and the way your team uses LinkedIn to spotlight faculty feels fresh and engaging.
Not a surprise, since you’ve been steering the marketing ship for almost 3 years now!
Naturally, I’d love to help build on what you’re already doing by sharing what’s resonating in 2025, especially around messaging, content, and marketing campaigns. We’ve actually partnered with quite a lot of education brands like PerfectQuote and In Tandem.
Would it be okay if I sent over a quick 2-minute video with a couple of ideas for BrightPath?
Thanks and hope the academic year’s off to a smooth start.
Tutorial of the Week 🏫
Tool of the Week ⚙️
ElevenLabs
What it does: Generates hyper-realistic AI voiceovers in seconds. Just paste your script, pick a voice or train it on your own, and download broadcast-quality audio.
Why we love it: It’s a cheat code for GTM teams spinning up VSLs, video DMs, and voice memos at scale. Perfect for founders or reps building content-driven outbound plays too.
Next steps:
🔗 Try ElevenLabs here - free tier is surprisingly powerful.
Tip of the Week 💡
Stop triggering the default defence response.
When someone sees a cold email, their default state is: mildly annoyed. That’s the baseline you’re working against. So don’t pile on with assumptions, flattery, or fake familiarity. Avoid phrases like:
• “Usually that means you’re dealing with…” - change “usually” to “sometimes”
• “Do you want me to send it over?” - change “want” to “would it be okay”
• “My founder asked me to reach out…” - replace with a buyer signal
• “Really impressed with” - avoid flattery altogether or make more subtle like “nice job” and embed it less visibly, like in the P.S. line
Anchor your message in neutral observations and relevant context. Let the prospect stay in control - and curiosity do the heavy lifting.
FREE Gift 🎁
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
|
