How we generated over 100 leads per month for Hotsourced

• Lead Sourcing and Qualification: We used TheirStack to find companies actively hiring.We also qualified in Clay to identify companies that already employed overseas staff vs those that didn't, and segmented the campaigns accordingly.
• Copywriting: Using GPT-4 and Claude, we generated persona-specific messaging highlighting the downsides of traditional hiring and introduced Hotsourced.io as a faster, more cost-effective solution. Messaging varied based on the prospect’s hiring activity, region, and company size.
• Offer: We created a highly compelling "in-person meet-up" lead magnet.

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