How Passionfruit closed 10 new clients in 9 months

• Background: Passionfruit is a Series A freelancer platform for marketing talent. They came to us wanting help with lead generation after having mixed results with ads and content.
• Market Mapping: We mapped the total addressable market in Apollo to systematically target specific segments each month for maximum efficiency.
• Data Enrichment: We used Clay to gather crucial data points for each prospect - specifically their current hiring activity, time in role, and industry.
• Copywriting: We used Claude to generate "creative" outreach copy that we knew would resonate with our Marketing buyer persona. Using "Storytelling" frameworks with humanised personalisation, we were able to connect with prospects on an emotive level.
• Offer: We achieved success across multiple CTAs and offers with some campaigns driving event and webinar sign ups, while others were requesting direct meetings.
• Outcomes: We have consistently generated between 150-300 positive replies every single month, resulting in 100's of 1000s in new revenue.

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