How Passionfruit closed 10 new clients in 9 months

• Market Mapping: We mapped the total addressable market in Apollo to systematically target specific segments each month for maximum efficiency.
• Data Enrichment: We used Clay to gather crucial data points for each prospect - specifically their current hiring activity, time in role, and industry.
• Copywriting: We used Claude to generate "creative" outreach copy that we knew would resonate with our Marketing buyer persona. Using "Storytelling" frameworks with humanised personalisation, we were able to connect with prospects on an emotive level.
• Offer: We achieved succes across multiple CTAs and offers with some campaigns driving event and webinar sign ups, while others were requesting a direct meetings.

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