.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Template of the Week 📕
This one works because it blends disarming language with vivid, role-specific pain points generated using AI. We pull real operational challenges from job descriptions, review sites, and supply chain forums to make every line feel instantly relatable. The tone stays grounded and non-pushy, inviting curiosity rather than forcing a pitch.
What we’re pitching: Operations optimisation SaaS for multi-location food retailers.
Hi Darven,
Noticed you've been with Cypress Five Star for a while now - solid work there.
I'm guessing you're pretty settled with current processes, while juggling the new 86 Repairs partnership rollout.
So I'm not asking for a call - just consent to send you a video.
It’s a 60-second walkthrough showing how we help fast casual chains streamline operations, reduce waste, and improve margins without adding to headcount.
Have you ever wished you had systems for things like:
Tracking food waste in real time across all 23 locations without daily manual reports
Automatically syncing inventory counts with supplier orders so ingredients arrive exactly when needed
Running menu cost analysis based on actual usage data instead of rough estimates
That’s exactly the kind of wishlist we help make happen.
Let me know if I can send the video - it’ll show exactly what that could look like for Cypress Five Star.
Tutorial of the Week 🏫
Clay x LGM: 3 workflows that transform your pipeline - StackOptimise
Tool of the Week ⚙️
What it does: Automates multi-channel outbound by combining email, LinkedIn, and Twitter into one orchestrated sequence.
Why we love it: Seamless channel switching.
Next steps: Signup!
Tip of the Week 💡
Fix your breakup email.
99.9% of breakup emails suck.
They all sound like this:
“Hi Penn, following my previous email, I’d love the chance to explore how we can help StackOptimise. Would you be available for a quick chat early next week?”
→ Straight to the bin.
Your breakup email is the final step in your sequence - and ironically, the biggest missed opportunity in outbound. It’s where attention spikes again, because it’s the one message your prospect knows is the last.
We consistently see high engagement here because we keep the same level of personalisation, quality, and relevance across every step – not just the opener.
Here are 5 principles for writing a breakup email that converts:
1️⃣ Signal it’s the last message
– It builds honesty and reduces spam risk by limiting unnecessary follow-ups.
2️⃣ Add a fresh insight
– Reference a new data point about the recipient or company. It shows effort and curiosity.
3️⃣ Layer new social proof
– Build on prior credibility. Each touchpoint compounds the trust from the last.
4️⃣ Reiterate your value prop
– Assume they haven’t read your earlier messages. Restate your offer clearly, tailored to their role or situation.
5️⃣ End on a no-pressure close
– Be gracious, positive, and leave the door open. Think “bow out, don’t beg.”
The last email is often your best shot — if you treat it like the first.
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
|
