Vol 32

Template of the Week 📕
Tutorial of the Week 🏫
Tip of the Week 💡
FREE Gift 🎁

Template of the Week 📕

This format works because it doesn’t force the pitch – it acknowledges the prospect’s situation, offers empathy, and builds intrigue through consent-based selling. The goal is to make saying “yes” effortless.

What we’re pitching: A vetted freelancer platform for marketing talent.

Tom - you've been at Verisure for over seven years now as Marketing Director.

I'm guessing you're settled with how things run, whilst probably juggling the IPO announcement and all that investor engagement work.

So I'm not asking for a call - just consent to send you a video:

A quick 60-second video showing how we've built a way for teams like yours to crank out way more marketing without extra headcount.

Have you ever wished you had the bandwidth or specialists to run projects like creating interactive home security demos for different European markets or building trust-focused video testimonials across all 17 countries? We exist to bring that wishlist to life.

Let me know if I can shoot over the vid to show you how we can turn Verisure's marketing engine into a campaign-shipping machine.

Henry

P.S. Despite the odds against me, I figured I'd shoot my shot because frankly we love working with security tech (ADT and Acre Security, to name a few on our books).

Tutorial of the Week 🏫

REAL-TIME Cold Email Review

Tool of the Week ⚙️

Prospeo

What it does? Provides you with email addresses.

Why we love it? Most cost-effective email finder with the widest coverage. Always been no.1 in our waterfall enrichment.

Next steps: Go signup!

Tip of the Week 💡

Most people see cold email purely as a lead generation channel. But one of its biggest hidden benefits is brand awareness.

We increased our monthly web traffic by 157% in just one month - simply by scaling from 20k to 150k+ high-quality emails.

When your cold emails are relevant, valuable, and well-written, recipients often check out your domain. That curiosity compounds at scale.

We turned that traffic into revenue by making our site more useful, monetisable, and sticky - leading to spikes in affiliate income, info product sales, and newsletter sign-ups.