Vol 37

Template of the Week 📕
Tutorial of the Week 🏫
Tip of the Week 💡
FREE Gift 🎁

Template of the Week 📕

High-converting template that’s widely applicable, regardless of the persona or industry. We largely stole this from the team over Instantly. Very elegant message - works a charm.

What we’re pitching: Instagram growth services.

Hi John,

Cushing it in the coaching space.

I popped on your IG and noticed 3 things that could help you get more views to attract more members to your program.

I shot a personal video for you – is this the best place to drop it?

P.S. This same strategy helped John, a business coach, get 1M views last week.

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

OpenRouter

What it does: Lets you run Claude (and other top models) through a unified API - perfect for integrating with tools like Clay, as Claude’s the best LLM for cold outreach copywriting.

Why we love it? Way cheaper than using Claude via Anthropic directly. More stable - workflows don’t randomly time out - and easy Claude drop-in for Clay. No retooling needed.

Next steps: 🔗 openrouter.ai
Need help setting it up inside Clay? Drop us a message — we’ve already got the blueprint.

Tip of the Week 💡

Everyone talks about Clay, Smartlead, and Instantly (us louder than anyone).

So here are 3 unsung heroes that don’t get the same spotlight – but quietly solve real outbound problems 👇

1️⃣ OutboundSync
Syncs all activity between Smartlead and HubSpot.
No more manual updates, missed touches, or broken attribution.

2️⃣ RevyOps
Think of it as the “central nervous system” for your GTM stack.
It pulls in data from Clay, HubSpot, Smartlead, and beyond – so you’re never double-paying for credits or enrichments.

3️⃣ Masterinbox.com
One place to centralise and tag every reply across email and LinkedIn.
You’ll never lose track of conversations or mix up follow-ups again.