Template of the Week 📕

This one nails contextual dovetailing — taking a company-level trigger that isn’t directly tied to the recipient’s role and elegantly bridging it to their world. It shows awareness of the business without forcing relevance. The examples are concrete, the tone respectful, and the CTA frictionless. It reads like insight, not outreach.

What we’re pitching: AI-powered hiring intelligence platform for tech-driven HR teams.

John - I saw Hudson River Trading partnered with Google Cloud for AI-powered trading algorithms.

I get it, that's not really your world as an Employee Experience Manager… so let's flip it and look at how AI can do the same for your department.

If you could see exactly why quant researchers drop out mid-application, how onboarding satisfaction scores for traders stack up after 3 months, or which hiring managers consistently identify top performers in your fast-paced trading environment, would that be useful?

That's what we've built — an AI hiring intelligence platform designed for tech-driven companies and already trusted by firms like Twilio to scale DEI tracking and turn feedback into actionable insights.

I know you're likely focused on year-end performance reviews and 2026 talent planning, so no pressure — I can just send more details across if you're vaguely interested.

Tutorial of the Week 🏫

$1.45M in Sales Using ONLY Cold Email NO ADs [Exact system revealed]

Tool of the Week ⚙️

RB2B

What it does? Identifies the people who visit your website (from USA only).

Why we love it? Allows you to auto-target anyone who visits your site. Also a lovely integration with Slack.

Next steps: Totally self-serve and easy to setup so check the link above and deffo give their Founder a follow on LinkedIn (Adam Robinson), his content is elite.

Tip of the Week 💡

Sometimes the best way to engage buyers is to push them away.

Most cold emails lean in too hard — they spot a trigger like a new role or product launch and use it to justify a pitch. That comes off presumptuous.

Flip it. Acknowledge the trigger, but use it to suggest they’re too busy for a call — and offer something useful instead, like a short video or resource.

Example:
“John - I see you've been running operations at Nike for almost four years now. You’ve probably got your processes dialled in, and I’m guessing the new Air Max launch is keeping you busy, so I’m not asking for a call — just consent to send a quick video.”

Distance creates desire.