Deals slow down because one of these elements is missing. - Clarity - Control - Urgency - Stakeholders Top reps don’t guess. They switch how they sell based on what the deal needs. Here’s how that actually looks: 1.SPIN Selling - Use questions to surface real pain and impact. - When the buyer sounds vague, this is how you find what actually matters. 2.MEDDIC - Lock in metrics, process, and decision players. -When a deal looks good on the surface, this is how you test if it’s real. 3.CHAMP - Focus on real business problems, not curiosity. - When you’re unsure if the deal is worth chasing, this clears it fast. 4. SPICED - Tie pain to a real event, timeline, or pressure. - When urgency feels soft, this is how you make it concrete. 5. Challenger Sale - Push the buyer to rethink their current approach. - When they are stuck or comparing options, this creates separation. 6. Command of the Sale - Take control of next steps and deal movement. - When things slow down or go quiet, this brings momentum back. 7. Buyer-Centric Selling - Match your process to how they actually make decisions. - When internal friction shows up, this reduces confusion. 8. Strategic Selling - Map influence, blockers, and power across the account. - When more people get involved, this keeps the deal stable. 9. SNAP Selling - Keep everything simple, clear, and fast to act on. - When attention is low, this keeps the deal moving. 10. Sandler Selling - Drive direct, honest qualification conversations. - When the buyer is guarded, this gets to the truth faster. 11. GAP Selling - Expose the cost of staying where they are. - When the pain feels “nice to fix,” this makes it urgent. 12. Winning by Design - Run deals through a consistent, repeatable process. - When teams rely too much on talent, this builds structure. Which one do you rely on the most? Want me to train your team to become elite closer killers? Let’s talk. DM me “Close” and let’s see if we’re a fit. Just opened 2 new open spots for May. First-come, first-served. Free gift: Grab my free GPT cold email generator that will save your next campaign. https://lnkd.in/dSiceii | 57 comments on LinkedIn

12 sales methodologies and how you should use them in real deals: Deals slow down because one of these elements is missing. - Clarity - Control - Urgency - Stakeholders Top reps don’t guess. They switch how they sell based on what the deal needs. Here’s how that actually looks: 1.SPIN Selling - Use questions to surface real pain and impact. - When the buyer sounds vague, this is how you find what actually matters. 2.MEDDIC - Lock in metrics, process, and decision players. -When a deal looks good on the surface, this is how you test if it’s real. 3.CHAMP - Focus on real business problems, not curiosity. - When you’re unsure if the deal is worth chasing, this clears it fast. 4. SPICED - Tie pain to a real event, timeline, or pressure. - When urgency feels soft, this is how you make it concrete. 5. Challenger Sale - Push the buyer to rethink their current approach. - When they are stuck or comparing options, this creates separation. 6. Command of the Sale - Take control of next steps and deal movement. - When things slow down or go quiet, this brings momentum back. 7. Buyer-Centric Selling - Match your process to how they actually make decisions. - When internal friction shows up, this reduces confusion. 8. Strategic Selling - Map influence, blockers, and power across the account. - When more people get involved, this keeps the deal stable. 9. SNAP Selling - Keep everything simple, clear, and fast to act on. - When attention is low, this keeps the deal moving. 10. Sandler Selling - Drive direct, honest qualification conversations. - When the buyer is guarded, this gets to the truth faster. 11. GAP Selling - Expose the cost of staying where they are. - When the pain feels “nice to fix,” this makes it urgent. 12. Winning by Design - Run deals through a consistent, repeatable process. - When teams rely too much on talent, this builds structure. Which one do you rely on the most? Want me to train your team to become elite closer killers? Let’s talk. DM me “Close” and let’s see if we’re a fit. Just opened 2 new open spots for May. First-come, first-served. Free gift: Grab my free GPT cold email generator that will save your next campaign. https://lnkd.in/dSiceii | 57 comments on LinkedIn

Something most companies get wrong… Reply rates aren’t just about targeting or copy. It’s about psychology. The best outbound teams: ✅ They understand how buyers think ✅ They remove friction before it appears ✅ They design messages around real decision triggers Here are 5 psychology principles that drive replies: 1/ Reciprocity What it is: Giving value before asking for anything When to use it: In the first message 2/ Loss Aversion What it is: Making the cost of inaction clear When to use it: When framing the problem 3/ Status Quo Bias What it is: The tendency to do nothing instead of change When to use it: When positioning your offer 4/ Specificity as Proof What it is: Using precise details to build credibility When to use it: When making claims or referencing context 5/ Cognitive Load What it is: The effort required to understand your message When to use it: In your offer and call to action When you understand the psychology behind what makes your target audience move - and apply that to your approach - you start driving real ROI with your efforts. Want to see what this looks like in action? Apply for a no-cost pilot campaign with C17 Lab. We'll run you a small, no-cost, no-risk outbound campaign. (and let the results speak for themselves). Apply here: https://bit.ly/C17Pilot Repost this to help others in your network grow. Follow Enzo Carasso 🧲 for outbound systems and revenue execution. | 65 comments on LinkedIn

If a lead has a valid email, we email them. If the email is invalid but they have a phone, we call them. If neither, we hit them on LinkedIn. This is the system that makes it all work: It starts with email validation. Every lead runs through MillionVerifier first, and the output determines where that lead goes: - Valid = confirmed deliverable. Goes straight into a SmartLead cold email campaign. - Catch-all = server accepts all emails, so deliverability is uncertain. Gets sent to Scrubby for secondary validation. - Invalid = undeliverable. Gets routed to LeadMagic for phone number enrichment. From there, the routing logic kicks in: - MillionVerifier says valid → SmartLead - Scrubby says the catch-all is valid → SmartLead - Scrubby says the catch-all is invalid → LeadMagic - LeadMagic finds a phone → Salesfinity - LeadMagic finds no phone → HeyReach And each channel runs independently: - SmartLead: all cold email. Infrastructure split 50/50 Google and Microsoft, plain-text, short copy. - Salesfinity: parallel dialer for cold calling invalid leads that have phone numbers. - HeyReach: you know what! Every lead gets worked (Valid emails get emailed, Invalids with phones get called, rest get DM’d). We built a cheat sheet breaking down the full system (below). Save it for later.

Someone just liked your competitor's post. Here is what to do in the next 60 minutes: That person is actively paying attention to the problem you solve. Right now. This week. Before they fill out any form. Most teams never see it. The signal is there and not used, so the lead ends up in a competitor's sequence instead. Here is the full system with the 3 most important plays, step by step, to use instead (& don’t allow your competitors to steal your HOT leads and their attention 😉) Play 1 → Competitor engagement ↳ Someone engages with a competitor's post in your niche ↳ Trigify captures who they are (no scraping, no LinkedIn risk) ↳ Push to Clay via MCP, waterfall enrich for verified email and contact data ↳ Score by ICP fit and engagement depth ↳ Hot lead: 1:1 multichannel sequence, referencing insights ↳ Result: 300+ leads per competitor post. 25-30% reply rate. Play 2 → Thought leader activity ↳ Someone engages with a tracked founder or influencer post ↳ Trigify surfaces them (with engagement context) ↳ Clay enriches and scores against ICP ↳ Outreach references the exact post they commented on ↳ The outreach is relevant + timely ↳ Result: 1-in-3 positive reply rate across campaigns. Play 3 → Topic monitoring ↳ Someone publishes or engages with a relevant keyword this week ↳ Trigify runs a continuous search across all of LinkedIn and Reddit ↳ Posters have the highest intent → prioritize them first ↳ Reach out within 48 hours. ↳ Result: 52% LinkedIn reply rate. $36K MRR in 90 days. The routing matters as much as the signal. ↳ Hot lead at a Tier 1 account: personalized 1:1 omnichannel or multichannel. LinkedIn first, email day 3. ↳ Mid-tier account: automated email sequence with signal-based personalization line written by Clay. ↳ Less important but relevant account: automated outbound many-to-many approach, less customized but still stays top of mind. Three different plays. Same signal source. Different treatment based on account value. Save the image below → see full workflow for all 3 plays from signal source to booked meeting, every step and every tool. Repost this if someone in your network is posting on LinkedIn ♻️ Which of these 3 plays would you start with first? P.S. The system above runs on Trigify.io, connected to Clay via MCP and sequences through Instantly.ai. Max Mitcham , Morgan Parry 🧑‍🚀 Piers Montgomery , and Hugo Millington-Drake can share more tips. | 113 comments on LinkedIn

I'm cutting all the BS. And you should too. Your prospect should love you, not hate you. ↳ Cut long-winded emails. ↳ Avoid unnecessary information. ↳ Keep it simple and relevant. But there's more you can do: ↳ Use grammar tools to ensure clarity. ↳ Read my emails out loud to catch errors. ↳ Never try to sell on the first email. In a nutshell: - Mobile-friendly - Easy to respond - Short and sweet - Problem validation - An interest-based CTA - Lowercase subject lines - Tackling 1 pain at a time - Less than 75 words long - Measure the cost of inaction - A clear solution to a problem Don't waste your email with BS information. Don't make your prospect hate you. Are you cutting off the BS in your cold emails? PS: The copy is just an example of social proof added into a full email. Grab my free GPT cold email generator that will save your next campaign: https://lnkd.in/dSiceii6 What's your BS cut hack? | 108 comments on LinkedIn

Here’s everything you need to crush cold email in 2026. This is after 3 years in the game and 20M+ emails sent. One cheat sheet. 👇 1️⃣ Tech Stack We've tested 700+ AI Sales tools. And these are the most reliable ones. Infra → Zapmail Data → Clay, AI Ark, DiscoLike, SassyDb, BetterEnrich, Ady ntel Validation → ZeroBounce, BounceBan (Verify risky emails without sending messages) Sending → Smartlead, Instantly.ai, GetSales.io Automation → Make, n8n 2️⃣ Deliverability Checklist ☑️ 2 inboxes per domain. ☑️ 4 weeks warmup. ☑️ 25 sends per day. ☑️ No links. ☑️ No attachments. 3️⃣ ICP & Market Clarity We keep it simple. - Look at your 5-6 paying customers. - What do they have in common? - Segment into 3-4 niches. - Map your TAM with AI Ark. 4️⃣ Positioning & Messaging - Test 10-15 different strategies. - Narratives, tones, formats, triggers. - See what lands. Then squeeze the winners. 5️⃣ A/B Testing To find message-market fit you need to test with volume. - 10-12 variations in month 1. - Kill the bottom 50% weekly. - Iterate with the top 5. 6️⃣ Benchmarks These are the numbers we hold ourselves to. Anything below, we fix it. ☑️ Reply Rate: >1.5% ☑️ Positive Reply Rate: >20% ☑️ Meeting Booked: >0.1% 7️⃣ Review Cadence We meet biweekly with every client. No exceptions. Discuss: What's working. What's not. 8️⃣ 90-Day Plan This is roughly how we onboard new clients. Month 1: Domains, inboxes, warmup, ICP clarity Month 2: Launch 10-12 variations, kill losers Month 3: Scale what's working 9️⃣ Creators to Follow Cold email moves fast. We learn from these people constantly. → 🦾Eric Nowoslawski → Mohan Muthoo → Penn Frank ⚙️ → Enzo Carasso 🧲 → Divyanshi Sharma → Suprava Sabat → Michael Saruggia That's the system. Took us 2 years to build. Yours in 2 minutes. Found this useful? Repost so others can steal it. StackOptimise ⚙️ | 69 comments on LinkedIn

The most valuable GTM skill in 2026 is not Claude Code. Not Clay. Not prompt engineering. It's critical thinking, business context, and enough technical skill to build the system yourself. These used to be three different roles. Right now, they are becoming one.

Not every silence means the same thing. Some prospects have bad timing. Some have low interest. Some just didn't notice you. But if you send the same follow-up every time, you miss all of that. The best SDRs don't just follow up more, they change how they follow up based on the signal. This cheat sheet gives you 72 situation-specific follow-ups: pattern interrupt follow-ups that get attention, self-aware ones that don't feel pushy, humour-based messages that restart dead threads, and curiosity reopeners that bring conversations back. If you run outbound, this will help you turn more silence into replies.

How to Bypass Crunchbase's 1,000-Lead Limit Using Claude Cowork

70 outbound tasks. We automated all of them last quarter. Here is the full list. Organized into 6 categories: We used to touch every single one of these manually. Research. Personalization. Follow-ups. CRM cleanup. Then we asked one question: What actually needs a human to step in? The answer: a lot less than we thought. 1: Prospecting ↳ Clay pulls accounts + contacts automatically ↳ Firmographics, tech stack, and intent signals. ZERO manual search 2: Research ↳ Clay + Apollo enrich every account before outreach ↳ Company context, buying signals, and recent hiring in seconds 3: Personalization ↳ Claude generates first lines from firmographic + behavioral data ↳ 500 personalized emails. Zero copy-pasting. 4: Follow-ups ↳ lemlist + EmailBison handle sequencing and timing automatically ↳ Right message. Right channel. Right time. 5: CRM hygiene ↳ HubSpot auto-deduplicates, standardizes fields, cleans pipelines ↳ No more end-of-quarter CRM cleanup sprints 6: Pipeline reporting ↳ Airtable dashboards show what is working in real time ↳ No manual pulling. No spreadsheets. Result: our team only touches what actually needs a human to step in. Everything else automatically runs and is managed through the Claude command center. Comment "70" and I will send you the full list of all 70 tasks, organized by category, ready to use. Make sure we are connected. P.S. Save this before you scroll. ♻️ Repost this if you have an outbound team in your network that is still doing any of these manually and would benefit from this. | 312 comments on LinkedIn

 Some people leave a mark on a company without ever asking for credit. They’re the outbound operators who made growth feel possible when things were messy. The ones who stayed calm when numbers dipped. The ones who fixed what everyone else kept ignoring. They brought stability when things felt uncertain. They made pressure easier to carry. They helped everyone around them perform better. Those are the people teams trust, clients remember, and opportunities seem to follow wherever they go. ♻️ Repost if you’ve ever worked with someone who made the whole team better just by being there. Follow Nick Palasz for more outbound lessons that people actually remember. | 69 comments on LinkedIn

6 discovery questions that can add $10K–$50K to your average deal size: Better discovery doesn’t just help you qualify. Create stronger urgency. It helps you find bigger deals. Learn what will move the deal forward. Here are 6 questions that help you find bigger problems, clearer priorities, and more expansion inside the same opportunity: 1. “I talk to [your industry] leaders all day long. They tell me about their heartburn around problems 1, 2, and 3. How much of that sounds like your world & what did I miss?” ↳ This immediately establishes credibility because you already know the common problems they’re facing. ↳ It also lowers friction and gets you detailed answers because they can react to options and correct you. 2. “So you're looking to change or improve [XYZ metric]... by how much?” ↳ Getting a specific metric instead of just “improve this metric” helps you keep urgency throughout the deal. ↳ You can reference that number later when asking for follow-up meetings or if momentum starts to slow down. 3. “Happy to answer [question on a feature]. Sounds like you have a specific reason for asking?” ↳ Sometimes people ask about a product feature because they hope you do have it. ↳ Sometimes they ask because they hope you don’t, so you always want to figure out why they’re asking before you answer. 4. “You just mentioned [XYZ pain].... what's causing that to be prioritized?” ↳ Executives are always putting out multiple fires, so this helps you understand why this one is taking priority. ↳ What you’re looking to uncover is a specific initiative, a target metric, and a time-bound event tied to the problem you solve. 5. “How widely felt is this pain across your whole organization? A few teams or a top 3 strategic priority?” ↳ Problems can feel urgent to one manager and non-existent to another. ↳ The problems that get prioritized and solved are the ones that have ripple effects across departments. 6. “How will others in your org feel about using something like [my product]?” ↳ Every initiative will have allies and adversaries. ↳ Asking this early helps uncover who will give you inside intel, and who to engage or watch out for. Best sellers use discovery to understand how big the deal can actually become. That’s usually where average deal size gets won or lost. Which one of these questions are you not asking today? If you want help improving discovery, deal progression, and average deal size, DM me “discovery” and let’s talk. | 76 comments on LinkedIn

Most 2026 growth plans won’t survive Q1. Not because the target is too big. Because the system underneath it is the same as last year. The start of every year looks the same: → New revenue goal → New pressure → Same leaky pipeline If the operating system doesn’t change, neither do the numbers. Here’s the 5-part outbound system we see in teams that actually grow: 1/ Aim the system Pick a narrow ICP, a problem they already lose sleep over, and make sure they have real budget and authority. If this is fuzzy, every lead source gets expensive. 2/ Design the offer Buyers don’t care about your service. They care: “Is this worth the risk?” Give them: a clear ROI case, terms that feel safe, and proof that answers their biggest objection before they say it. 3/ Build reliable pipeline You need outbound channels you control: email, calling, LinkedIn. → Daily volume targets. → Deliverability handled. → Messaging that actually reaches decision-makers. Pipeline isn’t momentum. It’s mechanics. 4/ Turn pipeline into revenue Calendars full of the wrong meetings kill teams. Tight qualification rules, clear next steps, and a sales process that matches how your buyers actually buy. This is where most teams quietly leak deals. 5/ Scale & defend Systematize what already works. Then increase volume and headcount on purpose instead of 'hiring and hoping.' Feed proof back into the system so bigger accounts feel safe saying yes. Strong companies don’t bet on 'a big 2026'. They run a system they can execute every single week. If you want that system installed instead of another New Year wish list: At C17 Lab, we start with a no-cost outbound pilot: → We design the system → We run the campaigns → You get the leads and meetings Apply here: https://bit.ly/C17Pilot Repost this for someone who needs to rethink their 2026 plan. Follow Enzo Carasso 🧲 for more on outbound execution and GTM systems. | 117 comments on LinkedIn

Most people use Clay for AI Outbound. Here’s how a CRM Data Cleaning Project works. PROBLEMS > Data quality is poor > AEs have to cherry-pick leads (most are not a fit) > Missing variables slow down AEs (for example, missing mobile numbers) SOLUTION #1 Create a routine where, whenever a lead or contact is created in SFDC, Clay pulls the data and enriches the missing variables. If leads are imported manually or in bulk, a set of values is mandatory. From that set, Clay enriches all other missing data. With a LinkedIn URL, you can enrich almost any other B2B data point, from mobile numbers to the ads library. SOLUTION #2 Enrich the existing database of leads and contacts in SFDC. The previous project would give us an idea of the cost to enrich variables, so we can calculate it at scale. For example, if we have 200K leads in SFDC, an extra $0.10 per lead can make a big difference in the budget. SOLUTION #3 Generate a scoring system, and when the score is high enough, push those leads into outbound email campaigns. In the CRM there are 5 different industries, and five campaigns are actively contacting all prospects based on their industry. Conclusions: > Clean CRMs do exist > Efficient AEs do exist (and have time to golf 3X week ⛳ ) > Email is becoming more and more like a display ad channel What else would you add? | 14 comments on LinkedIn

Some great news to end your week- Clay finally dropped delayed runs. Gone are the days where you have to create complex chron jobs in Clay just to delay an integration. If there was a category of features in the tool called "how does this not exist yet", this was at the top of the list. This is particularly exciting for any workflows where you want to create a "non-automated" vibe- sending automated emails the second a trigger is picked up can have a negative effect sometimes. The integration is conveniently located at the bottom of each integrations' settings- go give it a try! ⬇️

There's a lot of hype around MCP right now. Before you go all in, here's something worth knowing 👇 What is MCP? Model Context Protocol. It lets AI models discover and use tools automatically. Sounds great in theory. → No hardcoding → Plug and play → The AI decides which tools to use And for simple workflows, it works. But here's the catch. You're putting the LLM in charge of orchestration. Every step: → The model decides what to call → Calls the tool → Processes the result → Decides what to do next That means: Less control More latency Harder to debug Less predictable outputs Fine for a 3-step flow. But once you're at 10, 20, 50+ steps? Things get unstable fast. APIs flip this. You control the system. ✅ Logic lives outside the model ✅ State is managed properly ✅ Calls are deterministic More work upfront, but it actually scales. We've tested both across internal builds and client systems. MCP is great for prototyping. APIs win for production. If you're building anything serious - multi-step automations, agents, real systems - stick to the fundamentals first. P.S. We teach both skills in our GTM Agents course → https://lnkd.in/gfxpnkJb StackOptimise ⚙️ | 44 comments on LinkedIn

Alex Hormozi says he books 4x more appointments when he calls his leads immediately after showing interest. If you’re sending outbound and want to systemize this so that you can do it at scale, follow this process: Tech / vendors you’ll need: - Masterinbox.com - LeadMagic - Salesfinity - No Accent Callers — 1. Build correct tagging within Master Inbox to identify positive replies. 2. Set up an automation to automatically enrich positive replies to pull those leads’ phone numbers via LeadMagic. 3. Build the simple automation to update the contact within Master Inbox and set two tag: “interested” and “phone number found”. 4. Set up the automation to push to a call list in Salesfinity for your rep (via No Accent Callers) to call immediately. I can’t put the same “4x improvement” tag on this, but we have seen a much better appointment set rate after implementing a flow to call our leads faster. Comment if you want me to make a video on building these automations / setting up the system. | 21 comments on LinkedIn

500 spam words to avoid in cold emails (if you want to land in inboxes, not spam) I teamed up with Maildoso to create the most detailed spam-word guide This took me hours of research and testing. - 500+ spam words to avoid - Safe alternatives for each - Categories like Finance, Urgency, LinkedIn triggers Inbox matters. • 1 in 5 cold emails land in spam before anyone sees them. • One wrong word tanks your entire campaign. • Even LinkedIn DMs get filtered now. Inside this carousel are exact words killing your outbound + what to use instead so your emails actually reach inboxes. What did I miss? PS2. Shoutout to Maildoso for figuring out how to send links in an email without being flagged as spam. Now I can send visualisations + videos in my emails. | 87 comments on LinkedIn