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Go-to weekly newsletter for GTM operators, packed with actionable tutorials, tools, tips, templates, and free resources you can use immediately.
Top Contributors
Felix Frank
Penn Frank
Petr Kaliuzhny
Tyce Hilton
Nick Abraham
Eric Nowoslawski
Patrick Spychalski
Brigitta Ruha
Alan Ruchtein
Can Timağur
Nick Palasz
Adam Robinson
Tim Yakubson
Josh Whitfield
Alex Fine
Varun Anand
Harris Kenny
Kellen Casebeer
Michael Saruggia
🤖 Jacob Tuwiner
Brandon Charleson
Christian Oland
Matthew Putnam
Arnaud Belinga
Enzo Carasso
Abbas Somji
Mohan Muthoo
Yurii Veremchuk
Aaron Reeves
Hans Dekker
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Follow StackOptimise
Felix Frank
March 19, 2026 6:22 AM
GTM tech that moves the needle in 2026
GTM tech that moves the needle in 2026
GTM tech that moves the needle in 2026 We’ve divided them across 13 categories 👇 1. Data → Get this wrong and everything downstream suffers. - AI Ark - ListKit - DiscoLike - saasyDB - BuiltWith 2. Scrapers → If the data isn't sitting in a clean format somewhere, you go and get it. - Apify - ZenRows - ExportApollo - Boomerang - Instant Data Scraper 3. Email Finder → We waterfall all four of these. One source is never enough. - Prospeo – Findymail - Datagma - LeadMagic 4. Email Verification → Validate before anything goes near a sequencer. Every time. - ZeroBounce - BounceBan (Verify risky emails without sending messages) 5. Intent Signals → Track the right signals and you'll know exactly when to reach out. - Clay - Common Room - Trigify.io - Champify - UserGems 💎 6. Website Visitors → Someone's already on your site looking around. These tell you who. - RB2B - Vector 👻 - Warmly, 7. AI and Automation → Build it once, let it run. - Make - n8n - OpenAI - Anthropic 8. Email Infrastructure → Land in spam and you've lost before you've started. - Smartlead - Instantly.ai - Saleshandy - Zapmail.ai 9. Spam Testing → Check your domain reputation regularly. - GlockApps - EmailGuard 10. LinkedIn Outreach → Email alone isn't enough. These handle the LinkedIn side cleanly. - GetSales.io - HeyReach.io - La Growth Machine 11. LinkedIn Branding → Your content should be doing some of the selling for you. - Taplio - Kleo - Supergrow 12. Meetings and Comms → Once the meeting's booked, show up prepared. These handle the rest so you can stay focused on the actual conversation. - Demodesk - Fathom.ai - Fireflies.ai 13. Content Designs → Assets, organisation, consistency. - Figma - Canva StackOptimise is a GTM Engineering agency. Today, we send ~2M emails and generate 3,000+ positive replies every month. Which of these are you already using? 👇 StackOptimise ⚙️ | 29 comments on LinkedIn
Linkedin.com
Brigitta Ruha
March 19, 2026 5:51 AM
How to capture + Score Awareness
I've worked with over 120 scaling B2B companies. None had had a system that reps could act on. Prospects tell you where they are before they even book a demo or start a free trial.
I've worked with over 120 scaling B2B companies. None had had a system that reps could act on. Prospects tell you where they are before they even book a demo or start a free trial. The problem is that no one built a system to listen. By scoring contacts’ activity at the target accounts fixes that. This allows reps to prioritize their activity: - Move Aware accounts to Engaged - Then move Identified accounts to Aware (sales 1:1 on Tier 1 + marketing 1:many on Tier 2, Tier 3) 1️⃣ Content + Community + PLG Aware: ↳ 2+ website visits in the last 30 days ↳ 1 website visit + social engagements from a key decision maker ↳ 2+ social interactions from key decision maker (social follow, profile visit, post engagement) ↳ Partner or investor intro Engaged: ↳ Signed up for content/newsletter ↳ High-intent webpage visit ↳ Content download ↳ Positive outbound reply ↳ Attended high-intent event Evaluating: ↳ Trial started ↳ Demo booked Track website signals with HubSpot RB2B Vector 👻 Track social signals with Trigify.io Clay 2️⃣ Outbound + Community + PLG Aware: ↳ Website visit in last 30 days ↳ KDMs connected with leadership ↳ Multiple social engagements ↳ KDM with 2+ LinkedIn DM clicks ↳ Community member Engaged: ↳ Signed up ↳ High-intent webpage visit ↳ Attended a webinar or an IRL event ↳ Positive outbound reply Evaluating: ↳ Trial started ↳ Demo booked 1:1 strategic outbound using Outreach Salesloft many automated sequences with Instantly.ai lemlist EmailBison Source and enrich lists with SalesNavigator Apollo and Clay automatically at scale (& keep it accurate through scheduled enrichments) & my favorite motion 💜 🥁 🥁 🥁 3️⃣ Paid + Content + AEO/GEO Aware: ↳ 50+ LinkedIn ad impressions ↳ Website visit from AEO/GEO ↳ Profile visit from KDM ↳ Profile follows from KDM Engaged: ↳ 3+ ad clicks in the last 30 days ↳ 2+ ad engagements in the last 30 days with website visit ↳ 1+ high-intent webpage visit ↳ 2+ webinar attendances Evaluating: ↳ Signed up ↳ Demo booked Track ad signals with Fibbler Factors.ai VectorAI Run community and events through Slack Skool Goldcast Splash Cvent Connect your data with Segment Hightouch, or Customer.io Automate scoring workflows in HubSpot Pardot Here’s how you can build this: 1- Track every relevant signal in your CRM 2- Use HubSpot scoring logic to increase scoring 3- Build dynamic lists when accounts hit thresholds 4- Automatically add these lists to your ad audiences (you can use Clay for this) 5- Give reps a prioritized HubSpot view for Tier 1 and or Tier 2 to be able to act on them 6- Automatically reach out to Tier 3 contacts through programmatic sequences & ads 7- +One more extra: cold calling leads who are evaluating your solution is one of the best ways to truly maximize your cold calling capabilities/team expertise. Calculate with a 7-12% connect rate. 😉 Send this to your RevOps team or if you need help setting these up, book a demo with us ✌️ | 64 comments on LinkedIn
Linkedin.com
Adam Robinson
March 16, 2026 5:36 AM
Boost B2B Growth with 30-Day GTM Reset
Boost B2B Growth with 30-Day GTM Reset
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE offer. This is what we do. Not five packages. 4. Pick ONE channel to win. Support others lightly. Dominate one. 5. Define "enough reps". 3 posts/week. 5 sequences/week. 40 calls/day. That's it. Pete Crowley has spent the last 12 months talking to 200+ B2B founders as he's prepared to launch his new marketing consultancy, MarketWork. He can now tell in 5 minutes why a B2B company's GTM isn't working. The pattern is always the same. They're running growth like a buffet. A little SEO. A little paid. A little LinkedIn. A little "should we try TikTok?" When you spread that thin, nothing gets enough reps to compound. Your message never sharpens. Your creative never improves. Your targeting stays a mess. Focus means making a few choices so aggressive that everything else becomes obvious. One channel. Your creative gets better faster. One audience. Your messaging sounds like you're reading their mind. One offer. Your sales team stops freelancing. Tomorrow at 3pm EST on Unf*ck My Startup LIVE, my co-host Pete Crowley will be the guest and he'll show you exactly how to plan, build and run a 30-Day GTM Reset. If you feel stuck, if growth has flatlined, you don't want to miss this. Join us here: https://lnkd.in/gs-Yyc4p | 72 comments on LinkedIn
Linkedin.com
Enzo Carasso
March 12, 2026 2:41 PM
The B2B Marketing Funnel
Each stage of the B2B funnel has a different job.
Each stage of the B2B funnel has a different job. When one part breaks, everything after it suffers: Here's how to build a strong funnel in 2026. 1/ AWARENESS - Get in front of the right people Goal: Decision-makers at your target accounts know you exist. → Define your ICP (Ideal Customer Profile) tightly → Post consistently on LinkedIn → Contact target accounts directly Track: Reach among target roles, website traffic from ideal accounts. 2/ CONSIDERATION - Build trust before asking for anything Goal: Show buyers you understand their problems better than anyone else. → Share case studies with real numbers → Deliver value in outbound before asking for a meeting → Address objections before they come up Track: Repeat site visits, inbound inquiries, email replies. 3/ INTENT - Capture the people who are ready Goal: Make it easy for interested buyers to take the next step. → Make your offer specific and clear → Show proof with measurable outcomes → Be clear about who you're not a fit for Track: Consultation bookings, qualified meetings, show rate. 4/ CONVERSION - Close the deals in your pipeline Goal: Turn qualified pipeline into closed revenue. → Align what marketing promises with what sales delivers → Cut poor-fit prospects early → Review pipeline performance weekly Track: Close rate, average deal size, sales cycle length. 5/ LOYALTY - Grow what you've already built Goal: Increase lifetime value and generate referrals. → Report on outcomes, not just activity → Turn wins into case studies → Stay in contact with decision-makers year-round Track: Retention rate, expansion revenue, referral-driven deals. Fix the structure first. Then scale. Looking to generate attention and scale your business through outbound? Apply for our free pilot campaign. We'll book 3-4 ICP-fit meetings, no commitment. Find out more here: https://bit.ly/C17Pilot Repost to help others grow. Follow Enzo Carasso 🧲 for systems that hold up at scale. | 98 comments on LinkedIn
Linkedin.com
Felix Frank
March 12, 2026 2:39 PM
GTM tech that moves the needle in 2026
GTM tech that moves the needle in 2026
GTM tech that moves the needle in 2026 We’ve divided them across 13 categories 👇 1. Data → Get this wrong and everything downstream suffers. - AI Ark - ListKit - DiscoLike - saasyDB - BuiltWith 2. Scrapers → If the data isn't sitting in a clean format somewhere, you go and get it. - Apify - ZenRows - ExportApollo - Boomerang - Instant Data Scraper 3. Email Finder → We waterfall all four of these. One source is never enough. - Prospeo – Findymail - Datagma - LeadMagic 4. Email Verification → Validate before anything goes near a sequencer. Every time. - ZeroBounce - BounceBan (Verify risky emails without sending messages) 5. Intent Signals → Track the right signals and you'll know exactly when to reach out. - Clay - Common Room - Trigify.io - Champify - UserGems 💎 6. Website Visitors → Someone's already on your site looking around. These tell you who. - RB2B - Vector 👻 - Warmly, 7. AI and Automation → Build it once, let it run. - Make - n8n - OpenAI - Anthropic 8. Email Infrastructure → Land in spam and you've lost before you've started. - Smartlead - Instantly.ai - Saleshandy - Zapmail.ai 9. Spam Testing → Check your domain reputation regularly. - GlockApps - EmailGuard 10. LinkedIn Outreach → Email alone isn't enough. These handle the LinkedIn side cleanly. - GetSales.io - HeyReach.io - La Growth Machine 11. LinkedIn Branding → Your content should be doing some of the selling for you. - Taplio - Kleo - Supergrow 12. Meetings and Comms → Once the meeting's booked, show up prepared. These handle the rest so you can stay focused on the actual conversation. - Demodesk - Fathom.ai - Fireflies.ai 13. Content Designs → Assets, organisation, consistency. - Figma - Canva StackOptimise is a GTM Engineering agency. Today, we send ~2M emails and generate 3,000+ positive replies every month. Which of these are you already using? 👇 StackOptimise ⚙️ | 20 comments on LinkedIn
Linkedin.com
Felix Frank
March 9, 2026 6:09 AM
10 Signals to Make Outreach Feel Relevant
10 Signals to Make Outreach Feel Relevant
Signals won’t magically make someone buy. But they 𝘸𝘪𝘭𝘭 make your outreach feel relevant, timely, and researched 👇 Here’s 10 we leverage daily at StackOptimise. 1. They just raised funding - A company that's just closed a round has cash to burn and targets to hit. - They're actively looking for ways to grow. Tools: Crunchbase, Coresignal, PredictLeads, CB Insights 2. They're hiring for relevant roles - Posting jobs for SDRs or a Head of Sales? They're investing in growth. - Extract extra insight from the job descriptions Tools: TheirStack, Clay, Leadsotters 3. A key decision-maker just started - New CROs and VPs want to make an impact fast. - Way more open to new approaches in their first 90 days. Tools: UserGems 💎, Common Room, Clay 4. They're using a competitor - If they're already paying for something similar, they get the problem you solve. - Even better if they've left a bad review somewhere. Tools: BuiltWith, HG Insights, TheirStack 5. They visited your website - Someone browsing your site is way warmer than a random cold lead. - Especially if they're hitting your pricing page. Tools: RB2B, Vector 👻, leadpipe.com 6. They engaged with your content - Liked your post. Commented. Downloaded a lead magnet. - These are soft signals showing they're already thinking about the problem. Tools: Trigify.io, Myteamfluence, ScrapeLi 7. They left a negative review for a competitor Someone frustrated enough to write a bad review? Already considering switching. Tools: G2, Capterra, Trustpilot (scrape with Apify) 8. A past champion moved companies Someone who bought from you before just started somewhere new. Warm intro waiting to happen. Tools: Champify, UserGems 💎, Common Room 9. They're running ads If they're spending money on ads, they've got budget. And they're actively trying to grow. Tools: Apify, Adyntel, Ahrefs 10. They look like your best customers Find companies similar to your top accounts. Reach out before your competitors do. Tools: Ocean.io, DiscoLike, Tamtam We use most of these signals across our client campaigns at StackOptimise. Stack a few together and your "cold" outreach starts feeling pretty warm. What signal's working best for you right now? 👇 StackOptimise ⚙️ | 27 comments on LinkedIn
Linkedin.com
Aaron Reeves
March 9, 2026 6:06 AM
5-Step Cold Email Framework for 9% Reply Rates
5-Step Cold Email Framework for 9% Reply Rates
How to write a great cold email (in 5 steps): This got me 9% reply rates every month 1. Trigger Get straight into the reason you are sending them an email, make sure it is relevant to the issues you solve for and personal to the company the email is to, example: “Was reading through your FY24 annual report John and saw you are expanding to the US from the UK” 2. Implication Based on that key event, what could be a key focus for them, plant the seed of the issue or “Poke the bear” as Josh Braun says, example: “With the expansion, curious how you’re planning to manage currency conversion from GBP to USD?” 3. Pain: Now is when we get into the main issue and more importantly, what happens if they stay the same and don’t fix it, example” “Most companies use high street banks with 3% FX fees, meaning if you hit the revenue forecast from your report for FY25 that could be as much as $300,000 in fees. 4. Social Proof + Solution People don’t care about what you do, they care about what you’ve done for others. SO show how you helped people like them avoid the issue. “Deel paid 0.4% on average with our online bank & saved $50,000 in extra fees.” BONUS: The bigger the gap from the current state (their pain and what it leads to) to the desired state (where you’ve helped similar companies get to) the better! So use metrics or stories to help it resonate 5. Soft CTA Don’t dive straight into trying to book the meeting, instead try & start the conversation, tie it back to your value prop too to help it stand out. “If we could save you costs on transactions, would that be worth a chat?” This framework helped me: - Average 134% over 18 months - Self-source $1m+ in qualified pipeline - Teach 347+ SaaS sellers how to book more meetings every month Go use this today to book more meetings through cold email! ➕ Follow me for B2B SaaS cold outbound tips ♻ Share if you like this post | 37 comments on LinkedIn
Linkedin.com
Enzo Carasso
March 5, 2026 5:10 AM
7 Ways to 10 X Your Cold Email Results
7 Ways to 10 X Your Cold Email Results
Cold emails not getting results? Here’s 7 ways to 10x your performance. 1/ Strengthen the Offer → Low reply rates are often a result of weak offers. → Lead with a measurable outcome tied to a real problem. → If your prospect can’t picture the result in 10 seconds, it’s not strong enough. 2/ Narrow Your ICP → Tighter targeting = cleaner replies. → Use revenue range, role, and intent signals. → Broad ICPs dilute your message before it lands. 3/ Improve Data Accuracy → Bad data kills deliverability before you start. → Verify emails and phone numbers before launching a campaign. → Clean data means you actually reach the right inbox. We use BetterContact, a data enrichment tool that cross-checks 20+ data sources to find and provide you with the most accurate emails and phone numbers. 4/ Write Direct, Specific Emails → One problem. One outcome. One next step. → If your email could apply to any company, it’s not strong enough. → No generic statements. Be specific about the pain you’re solving. 5/ Increase Speed to Respond → An MIT study found responding in 5 minutes vs. 30 minutes = 21x better qualification. → Slow response = lost deals. 6/ Qualify Before Booking → Not every reply deserves a meeting. → Qualify role, urgency, budget, and authority before you book. → Unqualified meetings tank your close rate. 7/ Build Infrastructure for Scale → Warm domains. Multi-touch sequences. Reply workflows. → If your system breaks when you increase volume, you can’t rely on it. → Performance improves when infrastructure can handle pressure. Ready to get results from your outbound efforts? Apply for our free pilot campaign: https://bit.ly/C17Pilot Repost for anyone running outbound. Follow Enzo Carasso 🧲 for outbound systems that work at volume. | 93 comments on LinkedIn
Linkedin.com
Alan Ruchtein
March 5, 2026 5:08 AM
The 7% Reply Rate Outbound Hack
My secret outbound hack to get +7% reply rate.
My secret outbound hack to get +7% reply rate. I call it the Signal Stacking Effect. Whenever you’re building a prospecting list, filter by intent first, not job title. It works because when you’re prospecting off real signals, you: - Reach buyers who are already in motion - Anchor your message to a real “why now” - 3–5x your reply rates without increasing volume 99% of reps start with: “VP of Sales, 200–1000 employees, US.” That’s not intent. That’s a demographic. Intent looks like: - Recently raised funding - Hiring for RevOps or SDRs - Following your competitor’s page - Just implemented HubSpot or Salesforce - Engaging with specific industry influencers That’s the difference between BS outbound and the Signal Effect The magic happens once we integrate Alta | AI Revenue Workforce as a working system. Now your message isn’t random. It’s contextual. Instead of: “Hey, we help sales teams improve pipeline.” You say: “Noticed you’re rolling out HubSpot and hiring 3 SDRs. Most teams at that stage struggle with ramp time in the first 90 days and suffer low quota achievement. Worth comparing notes?” That’s how you start real conversations. We’ve seen social + tech stack signals alone push reply rates to 10–15%. Same rep. Same copy skill. Different list. It’s not how you write cold emails. It’s who you decide to write them to. And let Alta | AI Revenue Workforce do the heavy lifting. | 80 comments on LinkedIn
Linkedin.com
Eric Nowoslawski
March 2, 2026 6:25 PM
Stop Worrying About This in Your Cold Emails
I used to worry about silly things in my cold email campaigns.
I used to worry about silly things in my cold email campaigns. 5 years later, this is what I worry about and what I don't worry about. 1. Which tool I'm sending from. My brother and sisters in outbound, the underlying technology of how Smarltead and Instantly send email is the largely the same. Pick who you like the feature set of more and move on. 2. Does email warmup work and what are the perfect warmup settings. If email warmup didn't work, the platforms offering it unlimited for free would be the first people to ask you to shut it off so they could lower their AWS bill. I don't think there are perfect email warmup settings. As long as it's sending something and getting replies back it's fine. 3. Triple Validating Leads We validate our emails with million verifier before sending and enjoy the usage of bounce ban verified emails by using the Prospeo API. It's all going to be alright. 4. Spam words in my copy. Ok if you send "Bitcoin" or "jesus" or "oprah" you're going to have issues. But I see people asking questions in chats all the time about the word free or something. And it's ok in moderation. If you think you're having issues, pull it out and see if it improves. 5. The quest for email deliverability knowledge that no one else has. Any gimmick or strategy outside of the tried an true things we talk about on here all the time turns out to be a quick fad if it works at all or really not true. 6. 3rd party tools to tell if you're emails are going to spam Just check the reply rates of your domains... 7. Focusing on everything all at once in the copywriting vs spending 80% of my time on how I pitched the offer of what I'm helping to promote 8. Wondering if different email providers get better results than the others. Of course we use Hypertide.io and Zapmail.ai but if the provider you're using is fast and gives you access to the admin console, you're all set. 9. This might not fit as a worry, but you should run more tests than you think and see how the best brands run facebook ads. It's no different. Cold email is just a private ads network. 10. Working with a client where their website/case studies/social content wasn't dialed in. Yes that all helps but we run free tests where people can't look up the company and are just responding to the offer and it works all the time. What would you add to the list? | 16 comments on LinkedIn
Linkedin.com
Eric Nowoslawski
March 2, 2026 6:25 PM
16 Requests Per Second for Less Than $1/Hour
Cutting AI Token Spend by 90% with Vast.ai
We're cutting our AI token spend by over 90% with one platform. Taking screenshots of technical websites is all you need to know how to do. Vast(.)ai has made it really easy to upload any open source model (I went with OSS 120B and OSS 20B) and we are calling it with the API. On one GPU that I can rent for less than 75 cents per hour, I cranked it up to 16 requests per second with my test prompts that had about 10,000 input tokens in them. At these rates, 90% is actually an underestimate. It's probably approaching 95-99%. I can't even give you a tutorial because I literally just asked ChatGPT how to set it up and took screenshots along the way when I had issues so here's some use cases we are using it for. 1. Finding the business owner of a local business. They don't often have linkedin profiles but will tell their story on their page. Basically free to go 2-3 levels deep on the website and get the content for OSS 120B to find the owner's name. 2. ICP classification of companies. We can make the prompt as long as we want with as much input as we want in order to get the best results. 3. Org Chart Mapping Lots of data can be passed in to the AI with the JSON of linkedin profiles and connections can be drawn by department, location, and self reported team affiliation on their profile. 4. Finding the right target to reach out to. Now you can get every contact in a department and pick the best one in order of your preferences. 5. Keep going further than ICP Classification and get all of the content from websites and learn anything about your prospect's public facing content. With basically unlimited AI throughput, it feels that almost anything is possible now. | 20 comments on LinkedIn
Linkedin.com
GTM News Feed
2.8K Posts
Share GTM News Feed
Bookmark The Feed
Newsletter
Go-to weekly newsletter for GTM operators, packed with actionable tutorials, tools, tips, templates, and free resources you can use immediately.
Top Contributors
Felix Frank
Penn Frank
Petr Kaliuzhny
Tyce Hilton
Nick Abraham
Eric Nowoslawski
Patrick Spychalski
Brigitta Ruha
Alan Ruchtein
Can Timağur
Nick Palasz
Adam Robinson
Tim Yakubson
Josh Whitfield
Alex Fine
Varun Anand
Harris Kenny
Kellen Casebeer
Michael Saruggia
🤖 Jacob Tuwiner
Brandon Charleson
Christian Oland
Matthew Putnam
Arnaud Belinga
Enzo Carasso
Abbas Somji
Mohan Muthoo
Yurii Veremchuk
Aaron Reeves
Hans Dekker
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