Watch Felix and Penn build a complete cold outbound strategy, A to Z, in 90 minutes. You will see each step, from the target list to the first reply.

We are seeing the first signs of true AI Agent GTM Engineering: 1) Workflow is build to run in Codex, building our entire campaign flow 2) Enter my DOT, it steps in and instructs the other agent what to do when it runs into an issue 3) Campaign keeps getting built! Thank about it, agents, correcting Agents. All working towards the same goal.

For the first time in a long time, I said "good morning" on a sales call and it was actually morning for me. Avik and I are in San Francisco for the Clay Cup final, happening this Thursday, October 8, at Sculpt, starting 1pm PST with $50,000 on the line. From the round of 32, through the late nights at the Veel office, all the way to that 1:38 AM phone call after the semis, we've done every round of this together. I'm going to miss it when it's over. Every round of it has been on camera too. Nirpadha Rayamajhi and her team have been there each time, capturing the prep and the watch parties and turning it all into videos for Avik and me. Seeing how much love those videos have gotten has been one of the most fun parts of this whole run. Thank you, Nirpadha and team, for catching moments we were too busy to notice ourselves. And Nepal kept showing up for us the whole way. 35+ people crammed into one room for the quarterfinals. For the semis, the venue got fully booked in 12 hours and close to 40 people came out on a Tuesday night to watch someone build in a GTM tool. That still makes me smile. None of that would exist without Clay. Clay Club Kathmandu is only a thing because Clay decided early on that their users should have places to meet and learn from each other, all over the world. That community is a big part of how Clay grew, and it's exactly what we wanted to bring home with GTM Nepal. And after how they handled the semis, I don't think anyone needs convincing about what kind of company Clay is. SF has been great so far. The air here is so fresh it almost feels like Kathmandu, though Kathmandu still has the best weather ;) Avik Ghimire Ѳ and I are here for the next two weeks with no real plans, mostly just working from the room. If you're around and want to grab a coffee, send me a message. We also have room for 4 more outbound clients at GrowthPal this month. If you're in SF and looking to validate outbound for the first time or scale what's already working, I'd love to meet in person while we're here. And on Thursday, come cheer for Avik live at claycup.com | 30 comments on LinkedIn

GTM has 60 moving parts. Fix these 3 first. When outbound, content or sales underperform, the gap usually sits upstream: 1. ICP List your 10 best customers. Note size, pain, and what happened right before they bought. 2. Positioning Ask 5 customers what they'd use if you disappeared. Their answer is the market you compete in. 3. Messaging Back every claim with a number, a name or a quote. Cut what you can't prove. Get these right and the other 9 get easier: → content has something to say → outbound has a reason to exist → sales knows who to walk away from The full 12-area wheel is in the image. Save it for your next GTM review. | 61 comments on LinkedIn

I personally made $1.5M from LinkedIn only Here's my process 1) Content It's been 5 years since I have been posting on LinkedIn without stopping. Five years I am not joking. Content is powerful and what usually works is: > Truth Posts > Story Posts > Build In Public Posts > If I were X I would do Y to achieve Y 2) DMs Make a list of high intent people that are active on LinkedIn. Automatically connect with Heyreach: blank or a quick question (aim for 50%+ reply rate). Message manually, do research for 2 minutes, find a potential problem: {observation} {question} Continue with questions till you get a meeting. If you are a B2B company, do the same with 3 executive profiles.

Master the 5 principles of cold email to improve your outreach results.

This cold email worked in 2014. Would it work in 2026 tho? - Short -Simple - Gets to the point immediately with no confusion. C-levels appreciate when you respect their time. Show value in a few words and that’s the sauce. But honestly, this email still stands out today. Yes, it's much harder to stand out today. But most emails these days are generic AI slop. They all look alike and it hits our mental spam filters It’s just different. And that's why it stood out. Evan Spiegel kudos to responding the same day. | 53 comments on LinkedIn

That does NOT mean you learned anything. At 225 sends each, the actual difference is one person. That “winner” could easily be chance. And when you scale both variants to 100,000 sends, the gap drops to 380 vs. 395 meetings. Roughly 4%. These small-sample split tests create false “winners”. The goal is to find a variant that stays predictably better as volume increases. I think GTM engineering has an over-optimization problem. People spend too much time testing tiny copy changes before they have a great, validated offer. You should only spend serious time split testing once: 1. The offer is validated. 2. You’re sending 20k+ emails/month. Otherwise, don’t waste your time. | 18 comments on LinkedIn

I used to spend 20 hours sourcing GTM engineers. Now it takes under 10 minutes. Instantly just dropped one of the strongest AI agents I've seen this week, and it does the whole thing for you. Here's exactly how it works ↓ Recruiting is a HUGE time sink. I don't like doing it You don't like doing it either Nobody likes it = so it always slips! And good candidates in 2026 move FAST ⚡ By the time you finish sourcing and enriching your list.. half of them already took another offer. So I stopped sourcing by hand or asking my GTM engineer to build the list… Instead, I delegated it to an agent inside Instantly.ai . It shipped in their new release this week, so it's live right now. Here's how it works: 1⃣ YOU DESCRIBE IT ONCE, IT BUILDS ITSELF → Paste the job description into Instantly → The agent builder creates the whole recruiter → Audience, ideal profile, and email sequence, done No workflows, no scripts, no engineer needed. 2⃣ IT FINDS THE RIGHT CANDIDATES → Turns the role into an ICP: titles, seniority, location → Sources matching candidates automatically → Checks them against your must-haves Thousands of candidates, narrowed to the ones that fit. All in a live dashboard. 3⃣ IT ENRICHES EVERY PROFILE → A verified work email for each candidate → Current title, company, and location → LinkedIn and the full profile No scraping, no dead emails, no custom app to build. 4⃣ IT WRITES THE OUTREACH FOR YOU → A personalized sequence for every candidate → Uses their name, title, company, and profile → Written in your tone and your rules It writes like you actually did the research. 5⃣ YOU APPROVE, THEN IT SENDS → Review the candidates and the drafts → Nothing sends until you say yes → It reaches out, tracks replies, and updates you in Slack You stay in control. The agent does the grind. The real unlocks for me: → It's always on, sourcing and drafting 24/7 → It does the whole loop in-app, not across five tools → It sounds human, never like a blast → Slack updates keep the whole team in the loop It replaced: → Hours sourcing candidates one by one → Enriching emails across three different tools → Writing the same outreach over and over → Watching a great candidate take another offer before we ever reached out… 😰 Now hiring isn't a thing my team grinds through. It's a thing the agent runs for me. I built the full agent in one prompt, start to finish. You can access the agent here and get 20% off with GROWTH20: https://lnkd.in/ew2ykS-u P.S. Follow Brigitta Ruha for more AI agent tips and resources. #InstantlyPartner | 69 comments on LinkedIn

The ONLY true answer to this (as someone who sends 20M+ cold emails/year): The “sent from my iPhone” cold email gimmick used to work, then it got saturated, and now it's low-signal. Here are some other tactics that fall in this category: 1. Using “Re:” or “Fwd:” on a first-touch email so it looks like an existing thread. 2. The fake boss forward, where the sender pretends their boss specifically told them to contact you. 3. “Tried calling you” when they never actually called. 4. The fake “just bumping this” follow-up when there was no real previous conversation. 5. Fake mutual connection/referral name-drops (this is stupid). 6. The fake typo/correction email designed to make the outreach look less automated. 7. The “reply 1, 2, or 3” permission-to-close gimmick (50/50 on this!) What else? | 49 comments on LinkedIn

Using the Clay CLI for building GTM motions just got better, by multiples. Yesterday, both OpenAI and Anthropic released better and more cost effective models. When you build GTM around one of these two products, with Clay as your engine, then your contributions just keep getting better. Take GPT 6 Luna for example. 50% cheaper than 5.6 Luna. Noticeably faster. On Clay's side, we keep seeing expanding capabilities as well with enrichments in audiences, account hierarchy, multi workspace CLI authentication, etc. Sure the same can be true with any tool, but with the rapid advancement of the frontier models, and the fact that both are Clay customers, there has to be an advantage for every GTM operator out there. As we march towards a day when the tech is not the barrier, and your imagination is the only limiter, these advancements are meaningful. What an exciting time to be alive!

Here are my 5 fav RevOps & CRM use cases for Clay 👇

7 DUMB mistakes I made as a GTM Engineer. (avoid number 4 at all costs) 1️⃣ Spent weeks building lists before I understood what my client actually sells. 2️⃣ Believed short emails always win because LinkedIn influencers said so. 3️⃣ Went heads down on new campaigns and forgot to keep the client in the loop. 4️⃣ Killed a winning campaign because I thought I could build a better one. 5️⃣ Treated a positive reply as job done and stopped there. 6️⃣ Asked for a call in every CTA instead of offering something small first. 7️⃣ Got on a client call without knowing why the campaign failed. P.S. What is the dumbest mistake you made as a GTME? Drop it below.

After sending 20M+ cold emails for 300+ offers, I’ve identified the one thing that usually determines whether a campaign scales or flops: How much of a no-brainer the offer is combined with how few cold emails the prospect gets. Here are a few offers that have worked extremely well for us: (1) Private jet charters Target: executives and teams with real travel needs. Copy: “Hey [First Name], curious if you have any travel coming up. We have a few charter options leaving from [FBO]. Happy to send over quotes for your next trip.” (2) Yoga sessions Target: local companies near a Chicago yoga studio. The pitch: “For your next company offsite or retreat, would you want to do a yoga session with the team for bonding and wellness?” One of the best campaigns we’ve ever run. (3) Pallets Target: manufacturers already buying pallets. Copy: “Hey [First Name], what are you currently paying per pallet? I’m pretty sure we could beat the pricing.” That campaign did phenomenally because the buyer was already purchasing the exact product. (4) Painting kits Target: executive assistants at companies. The pitch was to position painting kits as a team activity or employee gift. “Have you considered using painting kits as a team activity for your company?” (5) Pies Target: companies during the holidays. Copy: “Are you guys gifting any pies to anyone on your team or any of your clients? We’d love to be a resource for you.” It gave companies a timely reason to buy something they already understood. The common traits across all of these: - The prospect doesn't get a lot of cold emails. - They'd feel silly saying no to the offer. You should spend time on this before rewriting the copy again. | 24 comments on LinkedIn

CEOs waste more selling time on vague emails than bad meetings. These 9 emails fix both. (Use them every single day) And their sales teams pay for it. Salesforce found that reps spend only ~25% of their week selling. Microsoft found that: - Inefficient meetings are the #1 productivity disruptor. - 55% of workers leave meetings with unclear next steps. - Only 35% believe they would be missed in most meetings. Now apply that to a 10-person sales team. One unnecessary 45-minute meeting per week costs: → 7.5 rep hours every week → 390 rep hours every year → Almost 10 full working weeks Lost before a single buyer conversation happens. And most of those meetings exist because nobody sent a clear email. - Bad news stays vague. - Weak performance goes unchallenged. - Ownership conflicts become political. - Urgent deals arrive without an owner or deadline. A strong leadership email answers five questions: 1. What happened? 2. What decision was made? 3. What changes now? 4. Who owns the next action? 5. When should they escalate? Example: Subject: proposal blocked "Hi Nina. The ACME proposal must reach legal by 3 PM today or we lose this week’s review window. Please: - Confirm final pricing - Attach the security response - Send everything to legal Reply “done” with the link by 2:30. If you’re blocked, call me immediately." Clear problem. Clear action. Clear deadline. I wrote 9 emails for the conversations CEOs and sales leaders handle every week. Save the cheatsheet. You and your team need fewer meetings and clearer decisions. | 46 comments on LinkedIn

Today Clay's Plugin is live to all customers! It brings our API and CLI to Claude Code, Codex, and Cursor so you can build your revenue system on Clay wherever you work. During our beta, we saw enterprise customers build custom rep tools in 36 hours and set up alerting to trigger self-healing fixes for their GTM plays. Now the Plugin supports Audiences, Sequencer, and reading Tables. What you need to know: 1. Build custom systems without the maintenance cost. We maintain integrations with 200+ data providers and your GTM stack so you don't have to. Build on top of Clay's workflows, data management, and enrichment infrastructure instead of writing custom software and logic to run your plays. 2. Built-in observability and governance out of the box. By building on Clay instead of just using a coding agent, you can instantly trace the path of a single record to QA work at a glance. Data is stored in Clay instead of locally hosted. 3. Build faster, headlessly. Describe a goal and it's built in minutes or hours with your input, with less decision-making on your end. There's no need to work through the best way to build it in Clay. That's all done for you by the agent. Paste this into your coding agent to get started: https://lnkd.in/eiyHT5ZA (Save this post to keep the install prompt handy) To celebrate, Claymates are flooding the feed with their own agentic GTM workflows, tips, and tricks. Tag me in your favorite! | 25 comments on LinkedIn

GTM Engineering has a problem And the data shows this too The truth is most of the GTM engineering talent is new and just by name The demand for good talent - far outstrips the supply of quality talent at the moment And so we dug into all the data to built the state of GTM Engineering report You would think there's 100,000's of GTME's, actually there is only 3,888 of them 62%? Less than a year of experience Five things the data shows: 1️⃣ There is no senior bench. 90% of GTMEs have under 2 years in role and most weren't in sales or revops previously 2️⃣ Demand is American. Supply isn't. The US has ~1,300 domestic GTMEs against 3,000+ open roles. 42% of GTMEs at US companies live outside the US. India and Pakistan are already a fifth of the global supply 4️⃣ Agencies started it, startups own it. 85% of 2026 new hires are in-house, mostly seed and Series A companies under 50 people hiring their first outbound owner as an engineer, not an SDR Full 20-page report with the charts, the country breakdown, and the method Comment and I'll send it over 👇 __________________________ My name is Abbas Somji - CRO of Inboxkitand previously founder of The Playbook Agency (Acquired by Inboxkit) Want to learn cold email? Get free community access by applying at Makingplays.ai | 19 comments on LinkedIn

See the best cold outreach message I have ever received after a decade in sales. Learn exactly what makes this specific approach work so well. I break down the mechanics of the outreach to show you how to apply these principles to your own campaigns.

The exact cold email copy we use to win clients for our cold email agency. I break down the cold email copy we send at scale to book X meetings in last 30 days.

There’s a very specific reason big companies don’t mention their own name in their cold outbound and it’s not what a lot of people think. My bet: they're running into the same issue we did for our internal campaigns. If you do a lot of outbound, no matter what, you will eventually get more spam complaints. At a certain volume, the company name will be associated with those spam complaints. Meaning mentioning it at all in the email will get you flagged (no matter how good or bad the outbound is). So, they write good emails without mentioning the company name at all. A lot of the large enterprise outbound programs have to do this. Also, this is just a good cold email. | 28 comments on LinkedIn