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Brigitta Ruha
July 17, 2026 5:06 AM
The 4-Tier Content System
In the same way we tier an outbound list, we also consider the same
1 in 4 of your posts should convert. The other 3 just warm the room. Here is the 4-tier content score we run at Growth Today: In the same way we tier an outbound list, we also consider the same logic in the content strategy. Each content piece has a job, and the tier a reader lands in decides the message they get later. Here is the 4-tier content score: TIER 3, BoF, convert ↳ a real asset: a lead magnet, a case study result, a teardown with proof ↳ With the highest intent, the people who engage here raised their hands ↳ The DM it earns: reach out within a day, name the thing they grabbed, or if it’s not relevant, just keep your outreach short + sweet TIER 2, MoF, prove ↳ How you think, how you solve a problem, a contrarian take with a method ↳ This is the workhorse; it makes the reader think you know your stuff ↳ The DM it earns: a personal note that references their comment, no pitch yet TIER 1, ToF, reach ↳ a story or a stat that attracts and pulls a broader audience ↳ grows the top, new followers, future pipeline ↳ The DM it earns: none yet, a like is not a buying signal TIER 0, skip ↳ posting for the sake of posting, no point of view, no asset ↳ it fills the feed and trains the algorithm on weak engagement The trap is not knowing your ICP enough. If that’s the case, it is very easy to spend creating content (in any format), chasing vanity metrics, and nothing is going to 1) drive inbound pipeline 2) speed up closing due to increased trust and education 3) attract talent, investors, and partners based on your goals Tools to get started: Scripe + HubSpot/ Attio To improve: Apify + Python + Claude So we run a weekly split: mostly MoF to prove it, one ToF for reach, one BoF to convert. Then the engagement on each post feeds the same signal score our SDR is using for outbound, supported by GTM engineers. Content and outbound are not two jobs. They compound when they work together. What share of your posts last month were just reach? Comment SCORE, and I will send you the 4-tier framework we use for both. P.S. We build signal-based GTM engines for B2B teams, where content, ads, and outbound run on one score. If that is the motion you want, book a call through the site or DM me. | 122 comments on LinkedIn
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Eric Nowoslawski
July 17, 2026 5:02 AM
AI Now Validates Demand
Claude's Fable model finally made my dream of automatically generating leads for companies I've never even spoken with a reality. I didn't lift a finger to launch.
Claude's Fable model finally made my dream of automatically generating leads for companies I've never even spoken with a reality. I didn't lift a finger to launch. I've always thought the best customer experience we could have is to show someone that we can generate leads for them before they pay us anything. So we started running free tests for people to prove it. I've always wished it could happen automatically so it could become a growth motion bigger than what my organic reach / outbound can convert. Fable finally cracked it. From sub agents that source the right fit companies to run campaigns. To building the ICP list in Prospeo, BlitzAPI and GetLeads (depending on the job) To the hardest part, copywriting that would actually convert. Fable was the model we needed to finally handle all of the unexpected nuance of this endeavor. We ran our first 10 completely automatic campaigns and 3 of them got leads. We have multiple steps to never mention the company name that we are testing this for so and to never mention any social proof. We are purely testing if the value proposition resonates with the prospects. We generated leads for Trove RevolutionParts Luxury Presence The replies are all quoted in the graphic below with the ICP and main hook of the messaging. Again, we don't mention any of the company names or anything. Just the value prop so we can validate the messaging at scale. | 28 comments on LinkedIn
Linkedin.com
Brigitta Ruha
July 13, 2026 7:51 AM
The 4 Signals That Matter
Prospects signal they want to talk to you in 4 different places.
Prospects signal they want to talk to you in 4 different places. Most B2B teams only track one. Here is the 7-step system we use to capture all 4: ↳ Your website (who visits, how often, which pages) ↳ LinkedIn (who reacts, comments, reposts) ↳ Hiring pages (e.g., companies hiring for RevOps need operational expertise or bandwidth) ↳ Tech changes (companies adding new tools have a budget) …Or swap a few while listing out what is relevant for your ICP to book more meetings through cold calls, emails, LinkedIn touches. Here is the 7-step system: 1/ See who is interested Pull signals from all 4 places into one place and keep this info in your CRM. CRM = source of truth ↳ RB2B, Trigify, Common Room 2/ Group them by company One person from a company is a hint. Five people from the same company are a hot account. Treat the signals as one full picture, not just 50 random leads. ↳ Clay 3/ Rank them by fit Not every interested company is your buyer. Sort them by how well they match your best customers. Best matches first. Think of: Tier 1, Tier 2, Tier 3, and unassigned/untiered. ↳ Claude/OpenAI that goes into Salesforce/HubSpot 4/ Find all the deciders One person rarely buys alone. Find the 3 to 5 people in each company who actually decide. Who pays. Who pushes for it. Who tests it. Think of: buyers, influencers, end users, and blockers. Give them a different score ↳ Clay, Apollo 5/ Stack your contact tools One tool finds about half the emails. Run several in a row. The next one catches what the first one missed. You only pay when a real email is found. ↳ BetterContact, Prospeo, FullEnrich, Icypeas - just to mention a few. 6/ Write as you know them Before you write a word, look up what is happening at their company right now. Hiring, funding, and a new product. Use the real thing. Not "Hi {First Name}" with the name swapped in. Sources that your competitors are unlikely to use: your own first-party data (eg, product usage, ad interactions, etc.), custom data unique to your business, community signals (eg. Trustpilot, Slack, Reddit community etcÖ ↳ Claude, Trigify 7/ Match the channel to the fit Best accounts: multichannel with calls Medium fit: mix of manual + automated steps, fewer touchpoints Low fit /unassigned: automated ↳ Nooks/Orum (parallel dialers) or Lemlist/Hubspot (if your team doesn’t make 1000s of calls per day) Rule we never break: no pitch on the first touch. Open with something useful. The trick is the system, not any one tool. How many total signals/insights are you monitoring? P.S. Feel free to reshare this if you know somebody in your network who would benefit from this. | 108 comments on LinkedIn
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🤖 Jacob Tuwiner
July 13, 2026 7:46 AM
The Clay Upgrade We Needed
Clay Releases Claude Code CLI & Workflows with Unlimited Runs
Clay finally shipped their Claude Code CLI & API, along with Workflows, a completely new way to build in Clay with unlimited runs These two features are probably the biggest product improvement they've released in the last 2 years. What this means: You can now build in Clay entirely from your terminal. That means you can use your own skills and best practices to build workflows, directly with natural language. It's MUCH better than Sculptor was, which kinda flopped in my opinion. Accompanying the new CLI is Workflows, the primary way Claude will build in Clay for now. Essentially a Zapier style workflow builder rather than a Clay table, it's also an amazing improvement in my opinion. After years of scrolling through 100 column tables and clicking columns, I can't tell you how happy I am about this. Workflows sync up to Audiences and have unlimited runs... which means you're no longer limited at all by the 50k row limit. FINALLY! They've also released audiences to anyone on their new plans, which means that you have now unlimited records synced into Clay, which is a huge improvement as well. For anyone who's worked on a dataset with 50k+ records, you know why. Now you can sync in your entire CRM with natural language, have Claude build a workflow for you that can run on unlimited records, and it is easier to see if-then branches and whatnot and use all of the Claygent system functions you already have in your system. I frankly didn't think the day would come when Clay would release a Claude Code CLI. I thought they were going to force folks to log into their UI so they wouldn't become "another tool in your stack", especially with their orchestration narrative. I was wrong. Huge kudos to Clay for this. Excited for the rest of the summer of launches! | 21 comments on LinkedIn
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Aaron Reeves
July 10, 2026 5:09 AM
A 6% Reply Rate Into $1B Companies
This email booked 5 meetings with $1 billion orgs
This email booked 5 meetings with $1 billion orgs Here’s how it could be even better For context this is from one of my clients David, he: - Booked 33 SQOs with billion dollar orgs in Q4 - Sourced $2m+ in qualified pipeline - Brought in $500k+ closed won (proof in the comments) He sells a very niche product of spare part manufacturing software to $1b+ revenue manufacturing companies in North America. The buyers are hard to reach, very analytical, and are often set in their ways. Yet we were still able to get up to a 6% reply rate with outbound. But it could be better. So this is exactly what I’d change about his email: 1. COI, the impact is okay but it’s not very clear as to what that gap would actually cost. This is key, especially when prospecting into ENT orgs. 2. Vague solution, the solution again is okay but very broad. If we added more context as to what we do it would make it easier to understand. 3. CTA, again I like this CTA but think we should A/B test a few different ones to see what works best, I may opt for a shorter one due to the body length of the email. Email is simple, you need to nail 3 parts: - Who the messaging is for - Why you’re reaching out - Why they should care If you do that, you’ll get replies, book meetings and build pipeline. Fall short at any stage? And you’ll end up in the sea of generic emails. LMK what you think of this email in the comments! | 29 comments on LinkedIn
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Tim Yakubson
July 9, 2026 12:39 AM
The Only 4 AI Skills You Need
4 Basics for Effective AI Automation
FOUR basics you need to learn Before diving into ‘agentic AI’ and building random automations Skip them and your automations will always underperform. 1️⃣ How to Prompt AI A simple 5-part structure: ↳ Input → what you're giving it ↳ Action → what you want done ↳ Output → the format you want back ↳ Prefix→ the role/context it should take on ↳ Constraints → the rules and guardrails Nail this and AI actually does what you meant, not what you typed. 2️⃣ Creating Projects Claude Project or ChatGPT Project. Same idea: a dedicated "folder" inside your LLM that specialises in one area of your work or life. E.g. a Contracts project that drafts agreements from your meeting transcripts and email threads. Now you basically have a beta "AI agent" at your fingertips. 3️⃣ MCP Connectors MCPs mean you don't need to worry about duct-taping tools together using APIs. Think of it as glue between tools. As soon as you connect tools using MCPs, you can perform actions in those tools without doing it manually. 4️⃣ Building Simple Automations 1. Repetitive → what process always follows the same steps? E.g. finding candidates always includes: → filtering LinkedIn Recruiter based on 5 filters → adding to list → exporting CSVs and enriching with mobile and email → sending multi-channel outreach 1. Trigger → what is the first action that kicks off that sequence? 2. Action → what happens after the trigger fires? 3. Result → what is the end goal of the automation? (In this case: reaching out to candidates to propose their dream job.) Sue me. But I think anyone teaching you more complex 14-step prompt engineering formulas is: - either too smart to try and replicate - overcomplicating your life too much PS: If you want me to share resources to learn these 4 things… DM me "screw AI agents" and I promise to send something useful across. (Make sure you have registered for the Unlock GTME Waitlist - Link in top comment)
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Brigitta Ruha
July 6, 2026 2:12 AM
7 Steps to More Meetings
7 steps to turn that list into booked meetings.
Every week, your posts collect dozens of warm leads. 7 steps to turn that list into booked meetings. Here is the 7-step system we run to turn it into booked meetings: 1/ Post for the buyer you want Write straight to the person you want to book. Make sure to create content that resonates with your IDEAL DREAM customer. To get started: use your insights or speak to the AE who closes the deals To improve this: pull insights from @Gong, Fellow AI and any notetaker to extract To make it even better: pull insights from public research, including defined Reddit, Slack, LinkedIn, and other communities To make this an autonomous engine: Python script runs on a scheduled run that pulls insights weekly from all the calls and summarizes/updates a database that includes this information ↳ Your own content calendar 2/ Pull everyone who engaged Likes, comments, reposts. Pull this automatically using the tools of every profile that interacted with your best posts (or competitors and relevant thought leaders) ↳ Apify or PhantomBuster or Trigify.io or Clay 3/ Enrich the list Raw profiles tell you nothing. Add company, role, seniority, and firmographics so it becomes a real prospecting list. ↳ Clay 4/ Rank them by fit Not everyone who engages is a buyer. Sort by how well they match your best customers. Best matches first. ↳ Claude or OpenAI, pushed into Salesforce or HubSpot (source of truth) 5/ Stack your contact tools One tool finds about half the emails. Run several in a row so the next one catches what the first one missed. You only pay when a real email is found. ↳ BetterContact or Prospeo or FullEnrich or Icypeas or AI ark or Blitz API RECOMMENDATION: Have a minimum 2 paid waterfall contact data to maximize the coverage 6/ Add context before you write Before you write a word, look up what is happening at their company right now. Hiring, funding, and a new product. Use the real thing. FRAMEWORK: INSIGHT → GIVE VALUE (no pitch on the first touch) ↳ Claude, OpenAI 7/ Reach out by fit If you’re getting started: automated steps. Done is better than perfect! Ideal: best accounts: multichannel with calls Medium fit: mix of manual + automated steps, fewer touchpoints Low fit /unassigned: automated ↳ Nooks/Orum (parallel dialers) or lemlist/Hubspot (if your team doesn’t make 1000s of calls per day) How many warm leads are sitting in your notifications right now? P.S. If you’re a founder / GTM executive, and you or your team is buying a cold list while ignoring their own engagement, DM me. | 138 comments on LinkedIn
Linkedin.com
Eric Nowoslawski
July 3, 2026 3:29 AM
3 AI Workflows Worth Stealing
Automate Daily Lead Generation with AI
3 boring ways to use AI that can get you high intent leads every day automatically. Multiple tools can set this up for you, you just need to pick your favorite. Pick your favorite AI coding harness. Cursor, Codex, Claude code. Anything that can run a scheduled task every day. These tools can do all of these strategies on their own. But consider layering Parallel Web Systems or Exa on top for some more purpose built searching. However you want to do it, just ask your AI buddy to do any of these three things. I want to be clear that all of these start with defining who your very best customers are. 1. Ask AI to find 3 perfect companies based on some trigger event per day. Keep a local csv so it doesn't show you the same 3 companies again for whatever time duration you want to set it for. I had Parallel find 3 companies that are hiring for GTM Engineer roles as you can see in the image. It's boring but getting this data collection done on a daily basis with something as smart as the parallel.ai task agent is a great use case. 2. Ask AI to find an industry event that it is coming up and find the sponsors. If we could run only event campaigns on cold email for the rest of time, we would be the most successful agency ever. Of course, we can't because there aren't a ton of events. But when they do come, you want an Agent finding the new ones and scraping the sponsors / attendees if possible because the list is so high intent. 3. Automate your Dream 100 outreach When people ask me how outbound is going to have to be different, I consistently believe that it will evolve to have to bring true value in the message. Chet Holmes created the dream 100 outreach as a thought process of "what are the lengths you would go to acquire your dream 100 customers." Once you answer that question, most of the things you would do are totally possible for AI to do on your behalf. You can use your token allotment to run a skill on 5-10 companies per day or more and create the dream 100 resource and then you can manually send (or automatically of course) to those prospects. My second post today will go over one we made yesterday. Copy and paste this to your agent friends and comment how easy it is to set up. It's something I think anyone can do no matter your AI skill level.
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Brigitta Ruha
June 29, 2026 8:19 AM
Match the Channel to the Deal
Cold email vs LinkedIn DMs vs cold calling vs paid ads
Pick the channel based on the account value, not the other way around. Here is the rule we use across scaling B2B SaaS: What each channel does: ↳ Cold email = volume engine. 500 to 2,000 sends a day. Direct pitch is fine. ↳ LinkedIn DMs = precision play. 40 DMs a day, capped. Value first, no hard ask. ↳ Cold calling = breakthrough channel. 50 to 100 dials a day. Real-time, adaptive. ↳ Paid ads = warming layer. Familiarity before any outreach lands. The rule we follow: ↳ Tier 1 accounts get all 4 channels orchestrated together. Paid ads warm. LinkedIn nurtures. Cold call breaks through. Cold email only if the offer fits. ↳ Tier 2: get cold email at scale, plus paid ads as the warming layer. ↳ Tier 3: No LinkedIn DM. No cold call, just emails at scale. What breaks the rule: ↳ Push Tier 1 into a cold email campaign, and you burn the relationship ↳ Scale LinkedIn past 40 DMs a day, and your LinkedIn stops working (you can’t reach all leads if LinkedIn connection requests are capped at 100 / week) ↳ Run cold calls with no warming layer, and connect rates are lower ↳ Run paid ads with no outbound Tools to use: Email: Instantly, Smartlead, EmailBison + EmailGuard, MailReach (deliverability) Ads: ZenABM , Fibbler, Satlo, FactorsAI (mid-market), 6sense, Demandbase (enterprise) LinkedIn: Heyreach, lemlist , La GrowthMachine Prioritize the best accounts and contacts with all touchpoints your current GTM motion can do. Decrease the efforts that go into low-fit accounts. ROI = maxed + your SDR team won’t be drowning in a list of activities and reports to complete Full breakdown in the chart. P.S. Are your sales reps spending too much time on the wrong accounts, contacts, or drowning in to-dos because they don’t know where to prioritize? Book a time with us, and we can help orchestrate and connect all 1st, 2nd, and 3rd-party signals into 1 allbound motion.
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Patrick Spychalski
June 29, 2026 4:01 AM
3 Underrated Ways to Use Clay
Unlocking Clay's Full Potential Beyond Data Tools
I’ve come to realize that 50% of the companies I talk to use Clay solely as a data tool. It’s great at that, but there is SO much more you can use it for. Here are some other use cases to consider: 1. ABM Asset Generation Do you or your team spend way too much time creating slide decks, pdfs, case studies, and other marketing assets to send to prospects? You’re not alone, and this is a solvable problem. Claude has paved the way for generating high-quality marketing assets, but it has a harder time doing this at a high scale- think hundreds of accounts. Clay covers this use case well; you can even create an external agent that generates the assets, connect it via API to Clay, and take advantage of their automation infrastructure to do this for all of your accounts at once. 2. Deep Research Briefs Finding prospect data is one thing, creating a brief that your sales team actually reads is another. So many research automations fail because the data is just barfed out to reps without any regard for how they prefer to ingest it. Clay can both find that data and then use frontier models to sequence it into whatever format your reps deem most helpful. 3. Automated Outbound (and not just fully automated) A huge misconception from many Clay-curious people is that their outbound automation capabilities are only good for the spray and pray stuff. This couldn’t be further from the truth; tons of our enterprise accounts use Clay for man-in-the-loop automation as well. I see outbound automation as a spectrum. On one side, there’s a system where only the most tedious of tasks (like lead routing) is automated. On the other side, everything is done without rep intervention at all. The reality is, 80% of the businesses we work with fall in the middle. Don’t throw Clay out just because you see an outbound agency using it to send 1M emails a month. This is just scratching the surface, but hopefully is helpful and sparks some ideas on how it could be used! | 17 comments on LinkedIn
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Eric Nowoslawski
June 29, 2026 3:54 AM
The Ultimate Sales Signal Ranking
Sales Signals Rankings
I ranked Sales Signals on a tier list to invite the LinkedIn world to disagree with me. Did I get anything wrong/would you change any of the rankings? Explanation below. I think people talk more about signals than ever before (myself included). They are sexy and just feel like the right thing to do. Often times, more effort is put into the signals than your offer which is a mistake. We just made a change to our cold traffic offer that is converting better with 0 signals than the high signal campaigns with a different offer. Anyway. Here's a list of common sales signals and how I'd rank their importance. Disclaimer: I'm viewing this from the lens of how effective is the signal if I were giving advice to a room of 200 people never doing cold email. I rank M&A activity as D tier but that might be the only thing you care about. Take this as general advice. Here's the list of signals I rank in the article. Custom Trigger New in Role Lookalike Campaigns Other General Growth Signals Competitor Movement Customer Complaints Job Post Data Tech Stack Signals Website Visitors Social Activity Department Growth Lawsuits / Compliance Issues Funding Pricing Change M&A / PE Activity Cost Cutting / Layoffs Product Launch Let me know if you have a different opinion on any of them as broad market advice. I completely agree that I am wrong when giving this general advice for specific circumstances that these signals crush for. | 23 comments on LinkedIn
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Nolan Ong
June 26, 2026 12:13 AM
The GTM Feedback Loop
Why great GTM engineers must be terrible copywriters
Why great GTM engineers must be terrible copywriters (at least at first) Some of my best cold email copies have often come from a feedback loop. Here's how: --- Step 1: We build the foundation Client sends over their onboarding doc, ICP, existing copy, case studies, anything that works in their niche. I read all of it. Then I read it again. If the client has learnings from past campaigns, I take those seriously. What they tried. What worked. What didn't. --- Step 2: AI generates the first batch I run everything through Gemini. Claude Code handles the research layer. First, we go wide. 5 strategies minimum. For bigger clients, we launch with 10 to 20 angles right off the bat. Long copy. Short copy. Evidence-based. Self-deprecating. Whatever the offer calls for. --- Step 3: We go back to the client I don't hide behind the AI. I tell them exactly what we tested, why we chose these angles, and what we're expecting to learn. Clients appreciate the honesty. Because they are paying for me to run the right experiments and read the results. My goal is to engineer Message Market Fit as quickly as possible for my clients. --- Step 4: Feedback lands. I believe most people drop the ball at this stage. Feedback context is a gold mine. If a client tells me "this angle flopped" but can't explain why, I dig deeper. Because sometimes the problem is bad targeting. --- Step 5: We iterate We take the feedback, adjust, and run it again. Week after week, the copy gets sharper. Because the audience is telling us what they want. We just have to listen. --- And that is how we engineer Message Market Fit for out clients in less than 90 days. P.S. We're offering a free trial: 6k leads contacted, 3 unique email campaigns, turned around in 48hrs. Apply here https://lnkd.in/eCcbZDRE
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GTM News Feed
2.8K Posts
Share GTM News Feed
Bookmark The Feed
Newsletter
Go-to weekly newsletter for GTM operators, packed with actionable tutorials, tools, tips, templates, and free resources you can use immediately.
Top Contributors
Felix Frank
Penn Frank
Petr Kaliuzhny
Tyce Hilton
Nick Abraham
Eric Nowoslawski
Patrick Spychalski
Brigitta Ruha
Alan Ruchtein
Can Timağur
Nick Palasz
Adam Robinson
Tim Yakubson
Josh Whitfield
Alex Fine
Varun Anand
Harris Kenny
Kellen Casebeer
Michael Saruggia
🤖 Jacob Tuwiner
Brandon Charleson
Christian Oland
Matthew Putnam
Arnaud Belinga
Enzo Carasso
Abbas Somji
Mohan Muthoo
Yurii Veremchuk
Aaron Reeves
Hans Dekker
Nolan Ong
Thomas Nagy
Muhammad Rafay
Mark Timothy Agarrado
Done Miladinov
Stefan Mrvic
Joe Wilde
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