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Template of the Week 📕
This template works because it leads with a specific, verifiable offer. It creates immediate curiosity by challenging a common assumption. The low barrier CTA removes friction and positions the sender as helpful rather than pushy.
What we're pitching: A website visitor de-anonymisation software
Hey Sarah,
I noticed Meridian's been pushing traffic to the new pricing page - looks like you're gearing up for a Q2 push based on the LinkedIn hiring activity around demand gen.
Here's something that might be useful: most of that traffic leaves without filling out a form. And you probably never hear from them again.
We've built something that identifies those anonymous visitors and gives you their email addresses - people who were actually on your site, checking pricing, reading case studies. Not scraped lists. Not intent signals. Actual visitors.
First 10,000 emails are free. After that it's 10p per email.
No contract, cancel whenever.
Want me to send over a quick video showing how it works?
Tutorial of the Week 🏫
Tool of the Week ⚙️
Kaspr
What it does: Chrome extension that pulls verified contact data (emails and phone numbers) directly from LinkedIn profiles in real-time.
Why we love it: It fits right into our prospecting workflow without switching tabs or uploading CSVs. We're on LinkedIn anyway - Kaspr just lets you grab the data while we're there. Works well for building targeted lists quickly, especially when we're doing account-based outreach and need direct lines to specific people.
Next steps: 🔗 Try it out here
Tip of the Week 💡
Don’t rely on cold email alone.
Do multi channel marketing, minimum 2-3 channels.
My go-to stack right now:
LinkedIn DMs - for the actual conversation
Cold email - for the initial touchpoint
LinkedIn content - for staying visible between touches
FREE Gift 🎁
Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.
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