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Software

How we generated £180k pipeline and 120+ leads for Plot in just 6 weeks

80-90
Leads generated per month
£180k
Pipeline created in 3 months
"The results have been pretty great, actually, better than I expected."
Christian Hill
CEO & Co-founder

The strategy

  • Background: Plot came to us needing a scalable way to reach live event venues and festivals with a lean 2-person founding team, after previous outbound attempts fell flat.
  • Market Mapping: We built a targeted database of 70k+ US live music venues, comedy clubs, and arts centres (sourced via emtoss.com and Google Maps scraping), plus ~3k festivals across the UK and US, then qualified each against Plot's ICP before launching outreach.
  • Outcomes: Generated 121 positive replies in a single 6-week stretch, well ahead of the 28-50/month KPI target, with Christian handling qualification and demos directly.
    • Tech Stack
    Enrichment
    Clay
    Copywriting
    Claude
    Deliverability
    Smart Delivery
    Target Market
    Positions
    Venue owners/GMs, Festival directors, Operations & Marketing leads, Promoters
    Headcount
    Small teams — roughly 3-30 people (venues, festivals & promoters)
    Location
    United States and UK

    Campaign stats

    What prospects replied to our outreach

    No items found.