How we generated 300+ positive replies and 11 new customers for Get It Made

Background ‍

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Get It Made makes custom parts (CNC machining, injection moulding, sheet metal) for UK companies through a UK-managed team. Luke follows up every lead himself, so they needed a steady flow of engineers asking for quotes without hiring a sales team.

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Market Mapping

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We targeted UK hardware companies that design their own physical products (robotics, medical devices, aerospace, consumer electronics, industrial machinery), mostly under 50 staff. Contacts were the people who specify or buy parts: design and mechanical engineers, R&D and engineering managers, production managers and founders. Every email was validated with Reoon and BounceBan before sending.

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Data Enrichment

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Clay enriched each lead with a company summary, how long they had been in their role, and the closest matching Get It Made customer example for their industry, which fed the personalised copy.

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Copywriting

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Each email opened on the prospect's role and named the 2-3 manufacturing processes most relevant to their company, with an industry-matched customer example. Instead of asking for a call, the CTA offered a short video of how Get It Made works, which kept the ask small.

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Offer

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One UK team for the whole job across CNC, moulding and sheet metal, drawings checked before anything is made, and an engineer-reviewed quote within 24 hours.

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Outcomes

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301 positive replies from around 143,000 people contacted, and 11 new customers and 62 won deals traced back to the outbound, confirmed by Luke.